With Gemini Pro already in Europe and Bard as one of the main language models of the tech giant, now Google is now ready to integrate generative AI into Google Maps. The goal is to help users find the new trendy spot in a city or the gastrobar that delights its guests.
Gemini’s three main languages will appear in each of Google’s top apps. Now is the time to Google Maps which has an almost endless list of business establishments of all kinds, thanks to the capacity that it has offered for years so that any company can upload its file.
Just take a look at the app in any city and all kinds of businesses will appear, which somehow offer customer-oriented service, be it cocktail bars or a center of yoga. What Google wants now is give the best possible answer when searching for the best Italian cuisine restaurant or this gym more specialized in Crossfit.
Using LLMs (larger language models) will allow Google analyze maps with detailed information on over 250 million locations and the opinions or data provided by its more than 300 million contributors worldwide. The aim is to provide the user with the perfect place to go shopping or find that delight in the form of Korean cuisine.
Google has mentioned that this feature will first be available in the United States, without yet knowing when it plans to launch it in other countries such as Europe. The use of AI fits Google and Maps like a glovebecause it is one of the platforms in which it has always looked for a way to present new sites to the user, instead of being dedicated to giving directions to the final destination.
This will offer suggestions in Maps
The tech giant gave some examples of using AI in Maps search. If the user visits a city like San Francisco and has a few hours to discover special places, such as “vintage” places, using the query “places with a vintage touch in San Francisco”, the AI models will . Analyze Maps information to find businesses and places with photos, reviews, and ratings from the Maps community to provide multiple suggestions.
The introduction of AI to Google Maps it will be done step by step, and the first is a small integration with Local Guides, a community of contributors to ensure that generative artificial intelligence is used appropriately. Which means that these contributors will be the first to have access to this new function, even if the company plans to expand its use soon.
According to The edge, we still don’t see the difference with the search that can be carried out at the moment with “a vintage store in San Francisco”. The answer with the use of AI it would be more conversational like a chatbot just a list of suggestions one after the other.
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