Purchases made within the App Store app have also been a subject of discussion. Currently, applications that want to consolidate purchases have between 15 and 30% commission which is entirely Apple's. This has made many content platforms unable to offer such content purchases A huge loss of income that could include this. Yet, today we know that Amazon Prime Video start by providing your content in the app after securing an agreement with Apple. Also, It can be purchased by the payment method we have on Amazon.
Amazon Prime Video avoids commission by exchanging conditions
Apple has launched a program for premium video entertainment providers to offer a variety of benefits to customers.
The alarms started when we first realized we could buy or rent content on Amazon Prime Video from the app itself to our devices. So far, we haven't been able to do it since Amazon didn't offer that possibility. Problem? The commission set by Apple for each purchase was between 15 and 30%. In addition, payment for content should not be made through the payment process configured in the App app, but we may make a payment using the payment method available for Amazon Prime Video subscriptions.
As noted from Bloomberg, new A special program for video streaming based on bidirectionality between companies. That is, Apple removes the payment gateway and commission within purchases in the app, while the streaming service provides Apple's satisfying conditions. Among those cases is a full integration as a channel on tvOS, support for AirPlay 2, full integration with Siri or performing single session startups. This allows the user use Amazon Prime Video on the benefits and properties of certain major apple products such as Apple TV.
In an announcement made by Apple, it was confirmed that in this edition of providers not only attached to Amazon Prime Video, but so were services such as Canal + or Hulu. Still there unknown to solve. One of them is that if a user decides to pay for app content in the form of an Apple ID payment, will Apple charge a commission? Or are you exempted from the payment of commissions when you use the payment gateway for your streaming service?
Block time is open … Spotify?
Of course, it is similar to Apple's special programs to stream live streaming services in violation of the general rules of the App Store. They are likely to renegotiate with streaming music distributors such as Spotify, though the relationship between the two companies is evident in their absence.
The official statement given to the media is clear: the program is only in the video stream. However, there are many that are predicting a special upcoming program that aims at other streaming platforms such as all audio, podcast, etc. Maybe the next news we see will be on these apps and sooner than we think.
