The evolution of our relationship with the internet changes every year. In fact, in recent years, we’ve seen a big leap forward, partly because of the pandemic, and partly because of the prominence of apps like TikTok, where food influencers rub shoulders with comedians, people who just want to upload personal videos, and companies looking for highlight your products.
The latter is, to a large extent, what motivates many videos and social media posts, from brands looking to advertise to, most importantly, people who have common hobbies which are linked to physical objects, such as records, decorative figurines, books, electronic devices, cars…
This is the idea that the founders of Stik, a new social network born with the intention of creating profiles not only for users, but also for physical objects themselves. In this way, the community is created around this object, and anyone who has it can scan it and enter this community.
Augmented reality
When we talk about scanning an object, we mean doing it with the mobile cameraThe idea is that if a person has created a Stick on a Funko, for example, another person who has it at home can scan theirs and access all the content on the social network about that product, people who have it, photos that have been taken, videos, etc.
This is a peculiar turn of events, putting the products themselves at the center of the experience and not so much to the people who upload the content, even though they are ultimately the ones who create what is on the Stick. As stated Mikel EgidazuStik CEO, simply put, “You scan an object, choose the type of content you want to post on it, and post it. “It’s that simple.” It’s also possible to upload content from an existing object to Stik without having to scan it. “Other people will see that content directly in the app or by scanning the object,” he adds. The ultimate goal is to create a multimedia and social experience around the products they love most.
But more advanced features will come soon. with them It will be possible to put images or comments virtually on an objectusing augmented reality. In addition, we will be able to see the interaction of the rest of the users with a product that we have physically in front of us.
Fans of articles
This strategy is well thought out, at a time when whose collection and hobbies occupy a large place in the lives of many people. Stik wants to create a point of union for fans of the same object, through the physical object itself. The manager himself points out that “You can publish and share content, see the content published by other users, chat and meet people connected to the object, add opinions, give likes, save memories, send messages, set up alerts…”
This is not only useful from the point of view of users, who have a hobby for a specific element centralized in one place, but it allows brands to be aware of the interactions that their products provoke. This could make Stick a truly interesting application for businesseswhich would facilitate the growth of the platform.
Free application
This application has been in testing for several months and It is currently in public phaseso that anyone can download it from the Google Play Store or from the App Store if you are using an iPhone. Of course, the creators have decided that this public access system will be limited to 30 days, and then you will need an invitation to enter. This will allow you to refine the application and make the necessary changes before taking the step towards an international audience.
