We received signs of good sales from Apple: the launch of the Mac with M1 chip, the iPhone 12, subscriptions, accessories … Investors are eagerly awaiting the press conference next Wednesday, and they will wait even more when they see the last bets .
Several analysts, as evidenced by MacRumors, believe that Apple will exceed $ 100 billion in revenue in the first fiscal quarter of 2021. Brian White of Monness Crespi estimates they will reach 105.2 billion and Morgan Stanley raises the bar to 108.2 billion.
Never seen before in sales
Apple’s first fiscal quarters (corresponding to October, November, and December) are the ones that consistently generate the most revenue throughout the year. In them new iPhone purchases and Christmas season are concentratedIn addition to everything new to the Mac lineup which could be released in mid-October or November.
We had the record for revenue in the first fiscal quarter of last year, at $ 91,800 million, and it was already a record. Revenues for this quarter over the past few years have ranged between $ 84,000 and $ 88,000 million, so going over 100,000 would be like breaking all schemes.
However, investors see it as possible. As long as Morgan Stanley has already raised target value for Apple shares to $ 152 as shown in AppleInsider. In other words, they recommend buying because the current value of the stock is $ 136.
We’ll go over the official numbers next Wednesday as Apple breaks them down at its quarterly press conference. It will be then that we will know if the record of 100,000 million registered in just three months is broken.
