From Google, they urge Apple to adopt the RCS messaging protocol and play with the “pixelated” quality of their photographs.
Google entered the year 2023 wanting war. Sundar Pichai’s company launched a new ad from their #GetTheMessage ad campaign in which they shamelessly mock Apple.
They released an Android digital ad in a big screen Located on the streets of Las Vegas, USA. In it, they send a message to Apple asking them to fix “your pixelated photos”.
Many tech companies are taking advantage of Apple’s elegance to laugh at her without fear of reprisal. The two companies that poke fun at Apple the most are Google and Samsung – though admittedly on many occasions they do so with very well-tuned humor. The last time this happened was in November, when Samsung mocked Apple users for belonging to a closed ecosystem.
Android ad campaign highlights RCS messaging protocol
The main objective of the Android advertising campaign in Las Vegas is to highlight the benefits of using the RCS protocol. Although in reality, they seem to rather want to attract Apple’s attention in order to get the company to join the initiative.
What is RCS? Basically it is a new messaging protocol that replaces the SMS protocol. RCS (Rich Communication Service) offers great messaging benefits, but Apple does not intend to join to this standard.
The screen that Android used for its digital advertising displays a message in which They ask Apple not to give up when it comes to fixing their pixelated photos and videos. In theory, the RCS code improves the resolution of photos, videos, audios and improves encryption, as well as the support for emoji reactions on several platforms.
Android advertising screen in Las Vegas, USA
“Hey Apple. I’m Android. Things haven’t been great in 2022, but you don’t have to give up on fixing your pixelated photos and videos. Help Apple #GetTheMessage.”
You can watch a video of the digital announcement in its entirety here:
@uptin The first time I even saw an ad for Android and it all came out
♬ Funny Song – Cavendish Music
As we previously stated, this is not the first time that Google has played with Apple. They recently attacked the company, claiming that their iPhone 14 had copied functions present in their Pixel phones.
