Investments in mobile applications in 2021 broke all records. The data, however, indicates a huge difference between the App Store and Google Play. IApple users spend triple on subscriptionscompared to those of Android, a trend we’ve been seeing for years.
Profits almost tripled in the App Store
The data collected and published by Sensor Tower shows a big difference between the two main app stores in the world. Globally, the top 100 non-game app subscriptions produced $13.5 billion in the App Store in 2021. That’s nearly triple the $4,800 million that Google Play recorded.
Both stores grew, albeit unevenly. In the App Store, there has been an increase in 31% YoY from 10,300 million dollars last year. In Google Play, the increase was 78% over the previous year, since it started from $2,700 million.
As we can see from the graph below, YouTube was the app that got the most money from subscriptions, with a total of $1,200 million worldwide. Second, Tinder, the popular dating app. It’s striking how the investment is split between the App Store and Google Play.
Note that although YouTube is at the top of the App Store list, it’s not even present in google play. Something similar happens with Tinder, which ranks second in the Apple store and only sixth in the Google store. Despite this, both are at the top of the global ranking, which allows us to see, as we have already advanced at the beginning of the article, that the investment in App Store subscriptions triples that of Google Play .
Going into the predictions of the future, from Sensor Tower, they expect the platforms of video on demand, continue to grow your presence and revenue. At the same time, social networks are also expanding their subscription offer, so this model continues to develop gradually.
“Subscription-based video-on-demand (SVOD) platforms like Disney+ and HBO Max have seen their adoption continue to rise as consumers have become accustomed to tuning in to streaming premium content such as blockbuster launches. Social media giants like Twitter, TikTok and Instagram are now rolling out this subscription-based payment model as well. more popular apps is likely to grow. that incorporate the subscription model will continue to grow in the coming months and quarters”.
It’s clear that market share is not the only measure by which a platform can be measured. Data like this – collected by third parties in the absence of official data – allows us to see the differences between two stores that may seem very similar, but not so much.
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