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Apple and the NBA will create a playlist with independent artists on Apple Music

Apple, artists, create, independent, Music, NBA, playlist


The National Basketball Association (NBA) and Apple have reached an agreement to make a playlist on Apple Music, a playlist There will be only independent artists of an independent symbol. This playlist will be called Base: Line.

The production list will have some 40 hip-hop songs and every week it will be updated with new songs, said Jeff Marsillo, senior vice president of media coverage in the NBA. All songs that are part of that playlist will be available on the NBA request and on the website.

In addition, they are also used in key moments of prominent groups that are shared on social networking sites. Eddy Cue, a well-known NBA lover has been one of the league in the league. Cue says he's happy with the agreement he reached with the NBA, a an agreement formed to support emerging urban artists and those who have made a name for themselves.

Although the playlist will be managed by Apple, many titles, if not all, will be provided by UnitedMasters, a new music label with 190,000 independent artists.

UnitedMasters co-founder Steve Stoute says there are more offers for new artists than traditional label labels, artists reaching new audiences ahead of the traditional recording company.

Apple's commitment to services by announcing Apple TV +, Apple Arcade, Apple News + to mention the most recent, is further evidence that Apple wants to leave the iPhone dependency It has its own outstanding product, especially now that sales have stopped growing at the rate they have in recent years.

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