We are experiencing one of the most current chapters of pressure from the European Union and the rest of the world’s government entities against large companies to avoid monopolistic practices. One of these examples is the European Union’s Digital Markets Act, which profoundly changes Apple’s standards and, above all, the evolution of operating systems. Epic Games has already launched an antitrust campaign against Apple with its game Fortnite and Apple banned their game from the App Store. However, Fortnite will be able to reach iOS and iPadOS thanks to the Epic Games Store in the European Union after it has already been approved by the Big Apple.
Some background on Epic Games vs. Apple
Fortnite is one of the most popular games from Epic Games that became popular around 2020. However, Epic Games has started criticizing Apple over its App Store policies. Above all, those rules that implied a 30% commission to Apple every time someone made a payment in the game, a fundamental element to grow within Fortnite.
That’s why in August 2020, Epic Games updated Fortnite allowing players make purchases directly from Epic skip paying the commission to Apple. Additionally, users who purchased through their payment gateway received discounts. This angered the Cupertino-based company and banned Fortnite from the App Store for violating its rules.
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Since then, Epic Games and Apple have found themselves embroiled in lawsuits and lawsuits, all accusing Apple of monopolistic and anti-competitive practices. In fact, much of the argument used by Epic Games was later used by the European Union to generate its own demands and changes that would regulate the market in the new Digital Markets Act with which Apple had to support third-party app stores.
So while Apple and Epic Games remain between lawsuits alleging allegation of resolutions, Epic Games found a way to revert to iOS and iPadOS in the European Union through the creation of its own alternative app store, an option that was introduced in iOS 17.4 and will be introduced in iPadOS 18 for iPad.
Fortnite is coming to iOS in the EU
Epic Games your game store is already ready for iOS and iPadOS. However, throughout this week, Apple has rejected the store for various reasons. One of them is that the interface, buttons and texts of the Epic Games Store, the Epic Games store, are similar to those available in the App Store.
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This further angered Epic Games, which now accuses Apple of refuse your store in an arbitrary, obstructive manner and in violation of the European Union’s LMD. And after threatening Apple to take this refusal to the European Commission, apparently The Epic Games Store has reportedly already been approved by Apple.
Therefore, it is very likely that we will soon see the Fortnite game on our iPhones and iPads. A game that disappeared almost 4 years ago in a movement that gave rise to the beginnings of lawsuits against Apple against the monopoly. We will see what happens because we are sure that all this does not end there.
