Apple has shared several rules for correctly referring to the Vision Pro!
This week Apple cleared several doubts regarding the Apple Vision Pro, such as the expected release date, the price of additional features and several details that aim to prepare users for the arrival of the innovative device, which will open a new era for the company. And for this, Apple has also clarified certain terms.
If in the months following the presentation of the Apple Vision at WWDC23, the world called it helmet augmented reality and virtual reality or mixed reality, The company asked developers to refer to the technology as spatial computing.
The Apple Vision Pro is not a virtual reality or augmented reality device
Apple’s requirements for developers are published on the company’s website. They request to properly include their applications in the visionOS App Store.
Instructions for how developers should describe their apps include specifically prohibiting the use of the terms augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR).
As requested by Apple, developers will have to embrace the term spatial computing that Apple has been promoting since announcing the Apple Vision in June of last year. Furthermore, The company asked developers not to generically call the device “earbuds.”
He also shared some writing rules for naming the Vision Proincluding:
“Apple Vision Pro: Always write Apple Vision Pro as three words with an uppercase A, V, and P followed by lowercase letters. Don’t divide the Apple Vision Pro into two lines. Do not use the item before Apple Vision Pro. Apple Vision Pro apps are available in the App Store or can be downloaded from the App Store. It is acceptable to list the app name for Apple Vision Pro when your promotion focuses on features and benefits related to Apple Vision Pro. Do not refer to Apple Vision Pro generically as “headphones.” The phrase “Apple Vision Pro” cannot be included in the app namebut it may be included in the description thereof.”
Over the years, Apple has been looking for ways to differentiate itself from its competitors and this is no exception. Even if the company is not the first to present a helmetand although there’s really no one like him, wants it to be recognized as a unique device based on spatial computing.
