Apple doesn’t often attend big industry-wide events like CES or E3. The most valuable company in the world organizes its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Appel Park to discover its latest products and services. Apple calls these “events” and streams them live online to millions of viewers.
In 2022, there have been three such events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. An additional event was expected in October or November but never materialized. In 2023, we expect at least three Apple events and possibly four, one of which could be the launch of an entirely new category of Apple products. Read on to find out what events and new product launches Apple might have in store for 2023.
When is the next Apple event?
Although Apple has yet to officially announce its next event, it has already announced new products in 2023: the HomePod, the M2 Mac Mini, and the 14- and 16-inch MacBook Pros. However, that doesn’t mean Apple isn’t planning a spring event for March or April, which it has been doing for the past few years (although due to Covid the 2020 event was a series press releases for iPhone SE and iPad Pro instead).
Recent rumors suggest that Apple’s AR/VR headset, once slated for a spring debut (with a release later this year), will now be unveiled at WWDC in June. This calls into question the whole possibility of a spring event, as the only major product Apple is expected to release by then is a 15-inch MacBook Air.
Apple
What happens at an Apple event?
Apple hosts three or four live or live events throughout the year where the company unveils its latest products and projects during a keynote:
- March/April: Spring Event
- June: WWDC
- September: Fall Event
- October: final event
What time will the next Apple event start?
Apple events typically begin at 10:00 a.m. PT at Apple Park in Cupertino, CA. Here’s what that translates to in the countries where most of our readers live:
- US: 10am (PST/PDT), 11am (MST/MDT), 12pm (CST/CDT), 1pm (EST/EDT)
- Canada: as above, and 2 p.m. (AST/ADT)
- UK: 6:00 p.m. (GMT/BST)
- Europe: at 7 p.m. (CET/CEST)
- India: 10:30 p.m. (IST)
- Australia: Next day at 1:00 a.m. (AWST/AWDT), 2:30 a.m. (ACST/ACDT), 3:00 a.m. (AEST/AEDT)
- New Zealand: Next day at 5:00 a.m. (NZST/NZDT)
How long does an Apple event last?
Apple keynotes are typically between one and two hours long and feature CEO Tim Cook as well as various other Apple executives, including Craig Federighi, John Ternus, Erin Turullols and others.
What Apple events will take place in 2023?
Based on past history and recent rumors, here are the events we expect to see for the remainder of 2023:
Spring Event: April 2023
According to the latest rumors, Apple plans to hold a spring event in 2023. The event will most likely take place on a Monday or Tuesday in early to mid-April. Here’s when Apple held its latest spring events:
- 2022: Tuesday, March 8
- 2021: Tuesday, April 20
- 2020: No events due to Covid
- 2019: Monday, March 25
- 2018: Tuesday, March 27
- 2017: No event
Apple was supposed to unveil its AR headset at a spring event, which would be an entirely new category of device for Apple. It’s expected to cost upwards of $3,000 and may not ship until the fall, although the device is a precursor to the eventual release of wearable Apple Glasses. With recent reports suggesting the reveal has been pushed back a few months to WWDC in June, it’s unclear if Apple is holding an event in the spring.
Also on the list of possible releases are a new 15-inch MacBook Air and a Mac Pro with Apple Silicon, the last Mac that still has an Intel processor.
WWDC: June 2023
It’s a safe bet that WWDC 23023 will take place in early June 2023. With the exception of 2020, which was delayed due to Covid, the conference was held the first week of June:
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
The keynote will take place on a Monday, with developer events and sessions continuing throughout the week.
Apple uses WWDC every year to unveil the latest versions of its operating systems, so this year we’ll get a glimpse of iOS 17, iPadOS 17, macOS 14, watchOS 10 and tvOS 17, and possibly for the first time xrOS, Apple’s mixed reality operating system. New hardware sometimes makes an appearance at WWDC. In 2022, Apple used the keynote to unveil the M2 chip that debuted in the 13-inch MacBook Pro and redesigned MacBook Air models.
If there is no spring event, the same products above should appear at WWDC, especially the mixed reality headset.
Apple
Fall Event: September 2023
Apple always has an event in September where it almost always launches a new iPhone. (The only exception is 2020 due to Covid-related production issues.) Here are the latest dates for Apple’s fall events:
2022: Wednesday September 7
2021: Tuesday September 14
2020: Tuesday September 15
2019: Tuesday, September 10
2018: Wednesday, September 12
2017: Tuesday, September 12
While there are no specific rumors about the event yet, we expect to see the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and a new iPhone 15 Ultra to replace the iPhone 14 Pro Max. We’re also likely to see the launch of the Apple Watch 9. And like WWDC, if Apple has yet to unveil its AR headset, the fall iPhone event is a strong contender for its debut.
Late Fall Event: October/November 2023
Apple’s Late Fall Event is not guaranteed. In 2022, for example, there were rumors of an October event, but Apple chose to issue press releases for the new 10th generation iPad and M2 iPad Pro. In the past six years, Apple has hosted three events, so there’s a 50% chance it will happen this year.
- 2022: No event
- 2021: Monday, October 18
- 2020: Tuesday, October 12
- 2019: No event
- 2018: Tuesday, October 30
- 2017: No event
Apple traditionally uses its late fall event to unveil new Macs and iPads. In 2023, that would likely mean the launch of the M3 chip, which could appear in new iMacs, iPad Pros, and 24-inch MacBook Airs.
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