In an interview with the executives of the Apple Silicon Project, details were revealed about how this part of the business works, and the opportunity to talk about Google and its work to make its chips was not missed.
Apple is focused on continuing to work with its Apple Silicon project, so far the results have been very favorable. Due to, Google followed the same path and presented his own chip by receiving advice from a Cupertino executive.
Advice for companies
There are days, Google announced the new Pixel 6 and Pixel 6 Pro They have the new custom processor called Google Tensor.
Given this, it is inevitable to think that the company is interested in entering this industry. just like apple did. However, within Apple, they remain confident about the level and quality of their work.
In a recent interview with Senior VP of Global Marketing Greg Joswiak, Senior VP of Hardware Engineering John Ternus and Senior VP of Hardware Technology Johny Srouji led by Wired specifically discussed what is apple silicon. Asked to advise companies starting with silicon, Joswiak suggested buying a device from Apple.
“If you gave a friendly tip to Google or another company on their silicon journey, what would it be? “IM asking you.
“Oh, I don’t know”, dice Joz. “Buy a Mac”.
It could be seen as a friendly invitation to analyze and discover what the apple has achieved and what Google needs to work on to achieve the same result.
Google presents the Pixel 6 and Pixel 6 Pro with its Google Tensor chip.
Apple Silicon
Apple has just taken a new step by launching the new MacBook Pro which have a new version of their processors, the M1 Pro chip and the M1 Max chip. The first benchmark tests of this M1 Max show that Apple has managed to offer unique power.
At the launch of the new MacBook Pros, Senior Vice President John Ternus said:
“Traditionally, you have a team in a company that designs a chip, and they have their own set of priorities and optimizations. And then the product team and another company have to take this chip and make it work in their design. With these MacBook Pros, we started from scratch – the chip was designed just as the system was designed. For example, delivering power is important and difficult with these high performance parts. Working together [temprano], the team was able to find a solution. And the system team was able to influence the shape, aspect ratio, and orientation of the SOC so that it could better fit together with the rest of the system components. “
Benefits of Apple’s silicon
One of the most promising investments is that Apple can make its own silicon. It is not only a favorable point to enter a new and profitable sector, but it also offers greater technological possibilities not be limited by outside engineering.
Johnny Srouji spoke the advantages of making your own silicon and how the company has succeeded in maintaining a balance of internal work for success and the achievement of its objectives.
“When you are a commercial supplier, a company that provides ready-made components or silicon to many customers, you have to find out what the lowest common denominator is: what does everyone need during many years ? ” He says. “We work as one team, silicon, hardware, software, industrial design and other teams, to enable a certain vision. When you translate that into silicon, it gives us a very unique opportunity and freedom because now you are designing something that is not only truly unique, but optimized for a certain product. “
The M1 Pro and M1 Max processors bring unique power to Apple computers.
Updates to Apple products applying their own silicon engineering will continue. Likewise, novelties and widening possibilities seem to be uOne of Apple’s main goals.
It’s only one of the aspects that have been essential so that the company can achieve the title of “Most Valued” for nine consecutive years.
Related topics: Apple
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