Apple would never have been so clear with Artificial Intelligence, proof that they are working on something important for the future
Artificial intelligence is becoming a very important tool For the moment, Apple has not made any major announcement regarding. However, the company appears to be working on it. Until now, we’ve only heard rumors about AI features coming to iOS 18, but now the company has been much clearer.
In the press release sent by Apple for the launch of the new MacBook Air with M3 chip we find many references to AI. Apple names artificial intelligence several times, even though in macOS we don’t have native Apple AI tools.
The MacBook Air with M3 chip is up to 60% faster than the model with M1 chip and up to 13 times faster than the fastest Intel MacBook Air.1 And with the M3 chip’s Neural Engine, even faster fast and efficient, the MacBook Air remains the perfect laptop for AI.
The new MacBook Airs are ready for AI
Apple has made numerous references to AI, including when we talk about the M3 chip that the MacBook Air integrates. The first 3nm chip in the computing market to feature a new 16-core Negral Engine that Apple says is AI-ready.
The world’s best consumer laptop for AI
Thanks to the transition to Apple chips, all Macs are the ideal platform for AI. The M3 chip features a faster, more efficient 16-core Neural Engine, along with CPU and GPU accelerators that make the most of on-device machine learning, making MacBook Air the best laptop general public of the world for AI. Leveraging this extraordinary AI performance, macOS delivers intelligent features that maximize productivity and creativity, allowing users to enjoy powerful camera features, real-time text-to-speech, translations, text predictions , visual understanding, accessibility and much more.
Apple’s M3 chip is ready for AI
However, despite being a great laptop for AI, Apple doesn’t offer too many native tools on macOS. You must therefore resort to powerful means third-party tools. This makes us think that there is something they are working on and will present it to us soon.
Thanks to the vast ecosystem of apps with advanced AI capabilities, users can perform all kinds of tasks, such as reviewing homework with AI Math Assistance in Goodnotes 6, automatically enhancing photos in Pixelmator Pro, or removing background noise of a video with CapCut. And thanks to Apple’s chip’s unified memory architecture, MacBook Air can also run optimized AI models, such as extended language models (LLM) and diffusion models for image generation local with exceptional performance. In addition to the performance of the device itself, MacBook Air supports cloud solutions to use powerful productivity and creativity apps designed to take full advantage of AI, such as Microsoft Copilot for Microsoft 365, Canva and Adobe Firefly.
It’s really strange that Apple is bragging about something it doesn’t have directly. This clear way of talking about Artificial Intelligence can therefore only mean one thing: In upcoming Apple operating systems we will have advanced AI functions built-in, new operating systems that we will see in June at WWDC24. And the best part is that Apple chips are already developed for these functions.
