Despite the fact that in the corridors of Apple Park it is believed that they are behind in terms of AI, Tim Cook makes some observations putting excellence above all else
According to the latest Power On newsletter published by Mark Gurman, a good portion of Apple employees consider that they are at least two years behind in terms of artificial intelligence. What is more curious is that Tim Cook himself came out to show his face, saying his company “took its time with AI” on par with the way he did it with every innovation launched. This is thanks to an interview carried out by the Wall Street Journal in which he also confessed how Steve Jobs recruited him several years ago.
Apple’s AI will be better, it’s okay to be late according to Tim Cook
The answer to why Apple was behind in AI This is due to a “unified theory” according to Tim Cook. A four word philosophy kept in mind but they also describe part of Apple’s past and future. A key year if we consider that Apple opened the breach in spatial computing with Apple Vision Pro and with Apple Intelligence in artificial intelligence.
The words are: “not the first, but the best”. The interview carried out at Caffe Macs on the Apple campus showed very clearly that those in Cupertino Their priority is “to provide excellent products that can enrich people’s lives”..
Sometimes it’s true that you can be the first and the best, but Cook says that it is increasingly latent to have to choose between the two options and that there is only one answer to this question. He estimates that if you talk to 100 people, all 100 people will be able to say that the choice is definitely to be better.
Apple Intelligence is on par with the iPhone’s touch interface and the iPod’s wheel
Cook was asked directly how Apple Intelligence would change his customers’ lives, and Tim made no bones about it when he said, “It’s very different.” Apple’s AI can be defined by bringing innovations to the iPhone interface, which was touchscreen from the start, and to the wheel with which the iPod was operated.
I think if we look back, we’ll see that one of those gaps is what brought us to a different technology curve.
This same technological curve that Tim Cook talked about could be transferred to what will be Apple Vision. He admitted that he used them to watch movies but currently they were a niche product. To justify the lack of success, Cook said none of his product lines have seen overnight success.
A striking statement is that considers that its price makes it a product not suitable for the mass market. It is sure that Apple Vision Pro is currently a product dedicated to early adoptersthose who They want to have the technology of tomorrow in a recent technological context. The important thing is that there are enough people who want to be part of this group, according to their information.
To conclude, he said that doubting Vision Pro can be reasonable but also the reason to be wrong. He only gave as an example “the skeptics who ruled out the iPod, iPhone and AirPods.”
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