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Apple is propelling its most ambitious project with the most recognized talents in the automotive industry!
An updated report from Bloomberg assures that Apple added Desi Ujkashevic, considered a Ford veteran, to its payroll, thanks to its 31 years of experience. Ujkashevic’s mission will be to Leveraging Project Apple Car Effortsfor the launch of the autonomous electric vehicle by 2025
Apple, which has had to deal with a significant migration of engineers, changes in personnel and strategies in recent years, has never ceased its efforts to make the first fully autonomous electric car a reality. The signature of the young executive is Ford’s response to last year’s recruitment of Doug Field from Apple
Whereabouts
Apple recruits Ford’s Desi Ujkashevic for Apple Car
Without Apple in between, Tesla signed Field in 2013 to help lead the rise of the Model 3.but returned to Apple in 2018, fully committed to the Apple Car project, before moving to Ford in September 2021.
Ujkashevic’s work history begins with Ford since 1991
According to Bloomberg, Ujkashevic has great skill in handling regulatory issuesa crucial aspect that Apple will have to deal with in its efforts to expand and bring the autonomous electric vehicle project to a safe harbor.
During his tenure at Ford, Ujkashevic has worked on many of the company’s most popular vehiclesbetween them Escape, Explorer, Fiesta and Focusin addition to other categories such as Lincoln MKC and aviator and propelled the auto giant into the electric vehicle industry.
It is estimated that Executive responsibility at Ford now falls to Kevin Lynch, Apple’s vice president of technology.who is to lead the team and the Apple Car project, after Field’s departure.
Analysts suggest that those in Cupertino were never interested in developing a car as such, but instead focused on a synergistic pact with an automaker to develop the technology for your project.
The agenda that Apple envisions for 2025 is very ambitious and even utopian for some, although the hiring of Ujkashevic suggests that the company is moving forward with its electric car efforts. Perhaps the factor Apple needs to overcome is success amid an increasingly competitive scenario, with players like Tesla, Rivian and Ford deep in their own electric vehicle projects.
Launching an electric car is an unknown plot for Apple, despite its proven production and supply chain management recommendations, and involves deploying a comprehensive framework for details such as load and service. What is clear for Apple is the goal of launching the first electric vehicle that dispenses with both the traditional steering wheel and pedalssomething that science fiction filmography has already accustomed us to.
And it is that the company insists that its self-driving technology will be safe and reliable enough for this to happen.
Related Topics: Apple
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