Apple is looking for content to feed its artificial intelligence

The year is about to end and with it begins 2024, a year in which artificial intelligence will mark a before and after within Apple’s operating systems. Everything seems to indicate that iOS 18 will introduce generative AI which will evolve according to the hardware of the new iPhones. Apple now tries to obtain content from publishers, newspapers and magazines to power its generative artificial intelligence

Newspapers, magazines and media to feed Apple’s artificial intelligence

Apple could have made a investment of 50 million dollars obtain licenses for archives and news magazines with the aim of starting to Nurture and train your generative intelligence. Among these media are NBC News, Condé Nast and IAC. The major newspaper and magazine publishers include a large number of publications such as The New Yorker, Vanity Fair, Vogue, Wired and GQ which belong to Condé Nast. Getting the most magazines and content is essential to guarantee a greater contribution of information to the training of the tool.

Sources internal to negotiations with publishers (via The New York Times) assure that Apple has not specified the use of this content in generative AI which gave rise to two different positions within these negotiations. Some are in favor because they believe it is possible to have publishers for this type of training instead of using free content and others are against it due to the lack of specificity on Apple’s part.

Additionally, having all this information could be one step closer to integrating AI into Apple News since the Apple’s goal is also to bring artificial intelligence to its applications, something that would be achieved by indexing all that content that could have been managed for weeks.