Part of Apple's philosophy involves collaborating on causes of public interest or risk situations around the world. In 2019 alone, those with a crushed apple have been working on a firefighter offering that has plagued Australia for many months. In recent months, they have shown solidarity with the same situation in the Amazon and now, in the face of the global crisis, those from Comertino have shown solidarity with the countries most affected.
According to the 9to5mac post, Apple will offer money and medical supplies in Italy to fight the coronavirus. The decision was announced by Apple's chief executive, Tim Cook, who said all of the proceeds will be acquired by Protezione Civile in Italy to support medical and humanitarian workers who help people infected with the virus. To announce this, Cook wrote the following message on his Twitter account:
We make a great donation that includes medical supplies to Protezione Civile in Italy, to help veteran responders, medical staff and tireless volunteers to protect and save lives. Vicini everything.
It has never been more important to be supported. We make a great contribution including medical services to Protezione Civile in Italy, to help first responders, medical staff and tireless volunteers to protect and save lives. Vicini all & # 39; 🇮🇹 ❤️
– Tim Cook (@tim_cook) March 19, 2020
In another press release and the forum, Cook said Apple would also support efforts to help "Silicon Valley Strong", which will support the next challenges small businesses in the community have to face, because the economic impact of the split made by COVID-19.
Silicon Valley is our home and We know that the coming weeks will present challenges that cannot be sold to many small businesses in our community. We support it #SiliconVikingStrong helping our neighbors go through these never-before-seen times.
– Tim Cook (@tim_cook) March 18, 2020
So far Apple donated more than $ 15 million in COVID-19 international relief efforts. Or it has been affected since the time the virus started in China, where Apple has many of its own industries. Likewise, the apple-bitten apple and other technology companies have had to cancel their most important events and close their stores in many countries.
Given the rest of the world and its obvious economic consequences, Apple has prioritized demand fight the virus very quickly.