Apple is partnering with Samsung on its new standalone TV, Sero

In early January, as usual, tech companies gather in Las Vegas to greet the new year recent advances in consumer technology. During CES, we have the opportunity to reflect on the products we are looking forward to this year with the big brands and those that are waiting for their bloom moment. However, which is usually lighter every year by Apple, despite its absence, at least so far.

Since last year, when Apple made a brief appearance alongside brands such as Samsung or LG to showcase their TV compatibility with AirPlay 2 or HomeKit, those of Copertino have increased their presence

in a field where we could not find them for long. And this year, they surprised us all again by reuniting with their lesser-known friend, Samsung. And that the Korean company has introduced a new and elegant TV set for Apple.

Sero is the first TV designed for use with vertical content

, that is, taking advantage of the huge wave coming from platforms such as Instagram or Snapchat. This new Samsung model is designed to automatically switch between classic horizontal view mode and standard horizontal view mode. And, of course, it will be compatible with AirPlay 2, the ability to be shown on TV any video still standing from our iPhone.

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It was first presented last year to the South Korean public, now Sero was in Las Vegas as part of the announcement of its inclusion in other places like the US at a price yet to be determined. And as with other Samsung TVs, it will also be compatible with the Apple TV app, so you can enjoy all Apple TV channels, including Apple TV +, and content in the iTunes store.