Despite the spectacular growth Apple has experienced in recent years, Amazon topped the ranking of the most valuable companies around the world, a position that the Cupertino guys have just wrested from him, according to Brand Finance. The last time Apple exceeded this ranking was 5 years ago.
Brand Finance is a consulting company of brand promotion around the world. He builds this ranking based on a number of factors such as brand impact, brand strength, and other more complex issues such as how much the brand would charge for copyright if it published his name.
According to Brand Finance Americas CEO Laurence Newell
Steve Jobs’ legacy continues to flow through Apple, with innovation embedded in the brand’s DNA. As Apple reclaims the title of the world’s most valuable brand from Amazon, five years since it last held # 1, we see it thinking differently again. From Mac to iPod, iPhone, iPad, Apple Watch and subscription services, endlessly and beyond.
The list of most valuable companies is led by Apple and followed by Amazon. Third, we find Google, who abandoned a position, followed by Microsoft which remains in fourth position and Samsung, which also ranks fifth as the world’s most valuable brand.
And we compare the brand value to the market capitalization, Apple hit $ 2.4 trillion, Microsoft $ 1.8 trillion, Amazon $ 1.6 trillion, and Google $ 1.26 trillion.
It must be remembered that according to this company, Apple is the most valuable, and it is likely that in the coming weeks they will be released. new studies confirming the same data or that they place Amazon as the most valuable company in the market, because throughout 2020 it is the company that has grown the most for reasons we all know.
