Apple does not want to lose more sales because of Huawei and responds with an aggressive discount campaign in China on iPhone 15 models
Apple performs well significant discounts in mainland China to be able to compete and reduce the effect that Huawei has, even more so now with its recent launch with the Pura 70. These discounts have not been seen since February in this same region. Of course, this is not usual for Apple worldwide, but it is an attempt not to be left behind in terms of sales. How many of us wouldn’t like to get a great discount when buy ing an iPhone?
Apple wants to dominate the Chinese field with discounts but Huawei complicates things
It’s a week of discounts that started today and will end on May 28. Interestingly, they are more aggressive than the reductions observed last February (via Bloomberg). The most surprising thing is that the discounts concern the iPhone 15 range, the latest range of Apple’s flagship device. It is more common around the world to find discounts on previous models and very difficult to find them on a recent device.
To give us an idea, in the Alibaba group’s Tmall store, Apple offers up to 2,300 yuan (around 292 dollars) on certain models. For example, The iPhone 15 Pro Max is sold for up to 7,949 yuan (1,011 dollars) while its regular price is 1,469 dollars. Another model available at a reduced price is the iPhone 15 at a price of 4,599 yuan (585 dollars), just over half its value in USA.
According to Reuters, Discount seasons in China by Apple are already very common in terms of iPhone. This is what happened with the launch of Huawei’s Mate 60 series. The evidence is clear, Apple’s sales fell 13% in the quarter ended December, leaving a figure of $20.8 billion.
Important efforts that tip the scales of the iPhone in China
In the same report, The number of shipments is said to have increased by 12% based on what was recorded in the month of March.. Apple continued to fall even at the start of 2024, the first two months were fatal as a 37% drop was recorded.
It is very likely that these May discounts will help reflect a figure that will help reduce the slowdown in sales. This will be visible in an upcoming sales report. These renewals are good considering that we are about to finish the first half of 2024. Given the new rumors that could arise about the iPhone 16, it will be inevitable to see a drop in sales on the eve of the launch of a new range of devices. .
Exchange promotion with big discounts on Apple Store China
Eventually, In the Apple Store in China, a promotion is underway for Apple customers with iPhone 11 and later models. Those who wish to exchange their iPhone can benefit from a discount ranging from 1,100 to 6,100 yuan (140 to 776 dollars).
With these attempts, there is no doubt that Apple is ready to offer the best promotions and discounts to retain and expand its customer base. in a region where Huawei is very powerful.
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