The use of technology and how we use it on a daily basis should not expose our data or the information we process to the rest of the network. Apple understands that it is important to know how users control their information, and for this reason, it wanted – on the occasion of the Data Protection Day – unveil new resources to help users do so.
As we all know, threats in an information society where technology plays such an important role are on the agenda. To raise awareness and explain the importance of data protection in a simple and fun way, Apple has created the short “A Day in the Life of Everyday Person’s Data” which features the collaboration of Nick Mohammed – actor who plays “Nate” in the fabulous series Ted Lasso on Apple TV+.
Today’s initiative joins the company’s efforts to transfer and enhance the importance of privacy in something as personal as the devices we use every day to access the internet, have fun and communicate – and which is also part of the brand’s strategy to protect our data.
New “Today at Apple” sessions to learn more about privacy
The next Saturday January 28 a new session of “Today at Apple” will be released where users can learn more about protecting our information – such as email privacy protection, security screening, location services and access keys. The session lasts 30 minutes and will be available in physical Apple stores worldwide: it can even be booked in groups for teams, organizations or entire classes.
In the funny video by Nick Mohammed – Nate, in the Ted Lasso series – we will discover the daily life of a normal person and how someone can use our data for malicious purposes
By Apple, the confidentiality is part of the design principle of their products, as we’ve seen before in features like blocking access to trackers in apps and websites. in the court “A Day in the Life of Everyday Person’s Data”, we will follow Nick Mohammed in a day like any other, where he explains how someone can use data for malicious purposes and what Apple does to protect our personal information. Take a look at the video because it’s great fun learning these concepts from someone like Nick Mohammed.
“This film and the new Today at Apple sessions will teach users how to leverage the benefits we put in their hands and how we put privacy at the heart of everything we do” – said Erik Neuenschwander, director of user privacy at Apple. Precisely to be more aware of the risks and how to protect themselves, the company has created actions like this.
Some basic tips to protect ourselves that you can review now
Apple devices are designed to protect our privacy, but it still offers us tools where we can control and protect ourselves even better. Here are some basic tips that we can all apply on a daily basis to be better protected:
Location: You can control when and how apps can access your location. Check your iPhone to make sure you’re not sharing location data with people you don’t want.
- It is accessed from Ajyou / Privacy and Security / Location Services.
You have options to limit access, either Never, Ask Next Time, or When Sharing, When Using.
Email Protection: Emails you receive from third parties may learn about your activity in Mail and use this information to derive data about you and track you for advertising purposes. Mail protection hides your IP address so the sender can’t see your internet activity. It also hides your exact location and prevents senders from seeing if you’ve opened an email.
- It is accessible from Asettings / mail / privacy protection
Application tracking: Some apps track your activity on other companies’ apps and websites. You can now choose whether you want to allow it or not, or have them ask you for permission.
- It is accessible from ASettings / Privacy & Security / Tracking: You have the option to turn tracking on or off for specific apps, or turn it off altogether.
security check: If you need to quickly stop sharing your information or review and update what you share with specific people and apps, Apple’s new Security Control can help. Changes are made discreetly. People or apps you stop sharing with aren’t notified.
- It is accessed by ASettings / Privacy & Security / Security Control
access keys: Access Keys is a new feature that allows you to log in to a website or service without having to enter your username and password to prove who you are. This is an easier and more secure method of signing in, with a unique digital key created that only works from the site or app it was created for. Access Keys works with Touch ID or Face ID to authenticate your login.
To save a passkey to your iPhone and iCloud Keychain, do any of the following:
- For a new account: On the account registration screen, enter an account name.
- For an existing account: Log in with your password and access the account management screen. When the option to save a password for the account appears, tap Continue. The password will be saved.
Check your privacy settings on iPhone: There is a specific section in Settings to see what data and access you have given to apps on your phone. The list includes things like your contacts, calendar, location, camera, and microphone. It is a simple task and can keep your personal information private.
- It is accessible from Settings → Privacy
You should then see a list of features and information about your phone that apps need to ask for your permission to access.
