Apple wants every business to be on the map, thanks to its new service!
The success of Apple’s services has clearly shown that the company has a good radar when it comes to developing proposals for its users that adapt to the demands of new times. A proof of this is the new Business Connect function, already available in certain countries.
According to the information shared on Apple’s official website, Business Connect is a service that allows businesses to customize their location map in the Maps app with a brand logo, images and other key information, such as special promotions or seasonal menu items at a restaurant. Yes provides links to order food delivery, among other options.
Apple got creative with its new features
Following its announcement just a few hours ago, Apple has confirmed that Business Connect is available for businesses in the United States and is planned for expansion
Regarding this novelty, Apple’s vice president of services, Eddy Cue, said:
We created Business Connect to provide Apple users around the world with the most accurate information about dining, shopping, travel, and more. Apple Business Connect gives all business owners the tools they need to connect more directly with customers and have more control over how billions of people see and interact with their products and services every day.
Once registered, business owners can begin to personalize their presence in Apple apps and prompt customers to take actions such as ordering food or making a reservation directly from Maps; and present customers with special promotions, such as seasonal menu options, product discounts and more.
In recent months, Apple has been working on a restructuring of the Apple Services department, to focus on these more lucrative categories. Although Apple Business Connect is a free feature, there are plenty of revenue-generating opportunities that the company will surely take advantage of soon.