2020 was the year we saw the explosion of Apple services. The catalog of Apple TV + and Arcade is improving, Fitness +, Apple One wanting to combine everything in a quota … it does not cost much to deduce that Apple will want to take advantage of the revenue stream of all these subscriptions and introduce more services that appeal to users around the world.
But what services can they be? From Loup Ventures, they think it’s only a matter of time before Apple launches new paid subscriptions following improvements to apps we’ve long had in macOS: Mail, cards, podcasts, stock market and health.
Stock market + with option to operate with shares? One of the many opportunities to launch new services
The investing company thinks we might see optional improvements such as exclusive content on podcasts, or an extra layer of productivity in Mail to manage our tasks or automate our emails for better use. They also talk about route recommendations on Maps, a trading platform or even a roboadvisor. In short, added value to applications.
The proposal raises questions, because for example it would be very difficult to charge users for a service premium of Maps which recommends optimized routes with something free like Google Maps doing the same. Of course, as always, Apple could use confidentiality as your main marketing weapon.
What’s not too debatable, of course, is that Apple will try to entice the user with more subscriptions to try and get more from the services division that is growing so much lately. Maybe it’s something more related to the new devices we’ll have soon (AirTags, that mysterious augmented reality device, cars in the long run), or maybe it’s something more imaginable like Apple. Music with higher audio quality for a little less money.
