Apple Music wins at home!
Within the wide range of music streaming applications, Apple Music is an essential reference. Although competition in this sector is fierce, with Spotify as its main rival, Apple Music has managed to stand out through its seamless integration with the Apple ecosystem. A recent report from Consumer Intelligence Research Partners (CIRP) explains the reasons for this loyalty, which is not repeated with all native applications.
The post highlights that Apple Music is Apple’s original core app: music. What Apple Biters Started with iTunes Continued This app is used by 40% of Apple device buyersat least according to March 2024 data.
iPhone users prefer Apple Music
Although it seems like it’s been around “forever,” Apple Music was introduced as a standalone streaming service in 2017.
In 2020, penetration among users increased by 34%. While the premium paid streaming service Spotify has had an impact on Apple’s user base, with 29% of Apple device owners using it and its user base has grown at a similar rate to Apple Music.
Apple Music is the predominant paid app on Apple devices in the United States and, like Apple News, its penetration is increasing.
And beyond the simple reproduction of music, Apple Music has created a complete entertainment experience, providing its users with access to podcasts, live concerts and exclusive content. With an intuitive interface and attractive design, the platform has become an indispensable source of entertainment for millions of people.
Just a few weeks ago, that trajectory gave him the authority to release a list of the best music albums in history, vetted by experts and a vast database spanning decades of musical history.
Furthermore, The platform had the good idea to team up with the most followed artists in the industry, such as Taylor Swift, who was also the platform’s Artist of the Year in 2023.
And in 2024, the tradition continued with the launch of “Taylor Swift’s Setlist: Eras Tour”, a playlist with a total of 44 songs and a duration of almost 3 hours which tours the different stages of the singer’s career that she carried out during her successful tour: Eras Tour.
Don’t have Apple Music yet? Find out what it has to offer, starting with the plans currently available. You can even listen to Apple Music for free thanks to various active promotions.
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