Apple Music is friendly with artists!
And Apple Music and Spotify are in the same sentence, the following is a safe comparison. Recently, a video revealed the percentage of royalties each service pays its artists, revealing an interesting difference, which this time left Apple well off.
Although this is not information that has not been revealed before, this time everyone Data relating to profit-making activity were shared by independent music producer L.Dre firsthand.
According to L.Dre Tidal is the service that pays the most per broadcast with 0.013 dollars. The second is Apple Music offering $0.01 per stream. Spotify, on the other hand, pays $0.0033 per stream.being ahead of the only company paying lower rates, which is Pandora.
Inside
In L.Dre’s video, he dives into some hit songs he’s had on both Spotify and Apple Music, bringing exact details of the gap between each platform.
This song on Apple Music, for sure, is doing great. Kudos to the gods of Apple Music playlists. I got lucky and this song made it into one of Apple’s top hip-hop instrumental playlists. I didn’t throw it or anything, it just went in there. It really shows you the impact of those playlists.
In the example with this song, L.Dre explains that with 4.7 million plays on Apple Music generated revenues of $24,200.56. While with 4.5 million plays on Spotify, revenue was $11,683.96.
L.Dre’s figures match those revealed by Apple last year. At the time, the company claimed that Apple Music paid an average of $0.01 per stream to artists for individual paid plans in 2020. He also noted that the number of artists making more than $50,000 a year had more than doubled.
This is not a campaign
Although Tidal is the company that pays the best, considering the popularity and rivalry between Apple Music and Spotify It is logical that the comparison was made on these two services, based on the numbers offered by each. However, that was not the only comparison.
L.Dre also talked about experience on each platformnoting that Spotify offers “much better” features for artists. This includes things like Shopify integration for merchandising, better linking tools, and more. In this sense, he considers that Apple Music “is still very, very, very behind Spotify for artists”.
