Recent trends have created new paradigms in the world of marketing, such as the proximity of the product or privacy of a kind; the standard it measures an emotional bond that enables consumers to relate to products and catering services. And in the process Apple has been able to stand out.
According to data from the annual Brand Intimacy survey, conducted among 6,200 consumers in the United States, Mexico, and the United Arab Emirates, Apple Music ranks as one of the most important apps among its genres, to hit social media platforms like Instagram and Twitter, and believe it or not TikTok.
Apple is one of the "closest" companies according to users
A recently released annual survey on Brand Intimacy revealed that Apple Music scored higher than Facebook, Instagram, Snapchat, and Twitter. While First place was hosted by Spotify, followed by Pinterest.
Or the study excludes products based on income, performance or popularity, but when you consider how we connect with us spiritually as human beings, the increase in profit seems to be a logical consequence. Thus, it has been noted that the top brands in the United States, have consistently outperformed the leading brands in the Fortune 500 index, in revenue and profits for the last 10 years.
Although in the top 10 in the industry of applications and platforms Apple Music received the third place Facebook, Instagram, Pandora, Snapchat, Twitter, Airbnb, Uber, within a comprehensive list of companies that organize companies based on customer awareness of satisfaction, ownership, development, culture, apathy, and indulgence, Apple also ranked third, behind Amazon and Disney.
If so, what was your response as the type of emotion you feel most strongly about? Share a comment!
