Much of Apple’s success is based on the principles Steve Jobs established at the company, but to continue growing, Apple may need to change
Apple has reached a point where growing up becomes very difficult and the company probably needs something that might betray its principles, something that under Steve Jobs this would never have been allowed. Despite launching new revolutionary devices like Vision Pro, Apple company needs something more to continue growing its revenue.
Apple’s revenues are heavily dependent on the iPhone and sales are clearly stagnating, especially in markets as important as China. And considering this, Apple doesn’t have many solutions since its iPhone is very expensive for most markets around the world. And the possible solution was shared by Mark Gurman: Apple needs a dirt-cheap iPhone designed for emerging markets.
“Apple needs a $250 iPhone for emerging markets if it wants to continue growing”
In the In the majority of emerging markets, the best-selling cell phones do not exceed $200, which makes buying an iPhone completely impossible. Xiaomi, Transsion and Oppo are the best sellers in many countries and places on the planet, such as India, and Apple cannot compete with these brands with its current iPhone lineup.
If Apple wants to get serious about emerging markets, it should develop an additional iPhone in the $250 range. It’s probably not something Steve Jobs would do, but a reduction might be what the company needs right now. Marc Gurman
It is true that Apple presents the iPhone SE as an affordable device and that the The iPhone SE 4 is a true revolution with very good design and excellent specifications in the $400 rangebut this figure still remains much higher for certain markets.
This This would break the principles of Steve JobsApple has always been committed to making the best devices possible and, despite its product range becoming increasingly wider, it has always remained in the high-end sector of the market.
It’s difficult for the iPhone to continue growing in today’s market
Is it worth breaking your principles to continue growing?
This is not an easy thing to answer. What is certain is that Apple makes a ton of money per year and it wouldn’t hurt to cut its revenue a bit, even if the shareholders do not think the same thing. By simply renewing the devices already on the market, Apple will be there for a while.
Another option to continue growing and not “betray” Steve Jobs could be find a new device category. It’s not an easy thing, and it’s certainly not what Apple intends with the Vision Pro, which is a niche device that will never be as big as the iPhone.
The bone services are another point where Apple can evolve because their income has increased significantly in recent years. However, after the arrival of iCloud, Apple Music, Apple Arcade or Apple TV+… there aren’t many services left to explore.
Since then, It does not appear that Apple will make this decision in the short term, which would seem too desperate. For now, we won’t have a $250 iPhone, even though that’s an asset Apple can use at any time.
