The WWDC intro video began with an Apple plane where Keynote’s most famous faces were parachuted into Apple Park. Maybe it’s one of the best Keynote videos and starters throughout history. On board a private jet are Craig Federighi and a good number of the presenters whose mission was to reveal to us the news of iOS 18 and Apple Intelligence. And that’s it the history of aviation and Apple goes back a long way as you will discover throughout this article.
Steve Jobs’ private jet passed into the hands of Jonathan Ive
When Steve Jobs was considering his return to Apple in 1999, the board of directors at the time approved that Jobs had a private jet as part of the compensation program. Specifically, the iconic Apple co-founder also owned his own private jet, a Gulfstream VA long distance plane with places available for a maximum of fourteen people.
After the death of Steve Jobs in 2011, the jet passed into the hands of his wife, Laurene Powell Jobs. Since the private jet belonged to Steve Jobs and not Apple, although Steve used it for business purposes. However, His wife sold it in 2013 to Jonathan Iveone of Jobs’ closest and most trusted collaborators.
Tim Cook was forced to use Apple’s new private jet
Tim Cook’s intentionafter becoming the new CEO of Apple following Steve’s death, it meant doing without a private jet. For ethical, economic and environmental reasons, he was not entirely comfortable if he had to use this means of transport. So much so that from 2011 to 2017 it was not used.
However, the same year 2017, Apple board of directors forces Tim Cook to use a private jet for your professional but also personal trips. The reasons were their own safety and better time management. And you’ve probably already experienced a delay on a plane, you’ve waited in line to board… ETime is one of the CEO’s most valuable resources of a business, and an unexpected delay can ruin an entire schedule of events and presentations you have lined up.
Let us recall, for example, the route taken by Tim Cook via USA for the launch of the iPhone 15 Pro. A delay would have meant not arriving in Madrid on time and. delay your meetings with the media, connections with other cities… For the board of directors, these are unnecessary risks from a productive point of view.
Additionally, the experience on board a private jet and a commercial plane is very different. Not only in terms of comfort (that too), but to achieve take advantage of these working hours, review documents, prepare presentations with part of the team… Something impossible in a classic plane where you barely have room to move and chat with your colleagues.
If you are curious to know the cost of the said plane, according to last year’s economic report, the transportation costs They cost a million and a half dollars. Beyond technological innovations, these decisions are essential to the proper functioning of the company.
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