The company plans to expand the market range of its wireless headphones.
Apple recently launched limited-edition AirPods Pro to celebrate the New Year in China, already a tradition that the company started with the Year of the Ox and the Year of the Tiger.
And now, from Apple, they might be planning to launch a new edition of their popular wireless headphones in the market… Apple is working on the development of AirPods Lite with a much cheaper price than the rest of the models.
According to Jeff Pouanalyst at Haitong International Tech Research, Apple wants to reach more consumers by expanding the price scale of its AirPods product line. In this way, the company would enter direct competition with the cheapest portable headphones on the market.
The launch of the new AirPods Lite
Apple’s first-generation AirPods
Currently, the firm with the bitten apple logo markets four different models of AirPods: AirPods 2, AirPods 3, AirPods Pro 2 and AirPods Pro Max. But their prices are very high, between 159 dollars and 629 dollars. There is no more economically affordable alternative.
While it’s true that AirPods sales are going strong for Apple, industry sources say demand for AirPods could plummet by 2023. Specifically, experts and market analysts believe sales are affected by a decline of 73 million units in 2022 for 63 million units sold in 2023. The blame for this decline could be caused by weak demand for third-generation AirPods.
Rumors collected by 9to5mac suggest that “Apple is working on AirPods Lite”. More details about the possible features and technical specifications of this product are unknown, but we know that its price will be much cheaper. will be a prize under $129maybe around 99 dollars, although this price increases when exported to Europe and countries in other continents.
To lower the production costs of the AirPods Lite, Apple will stick to offering the most basic functions. The company must exclude features such as active noise cancellation, adaptive transparency (https://ipadizate.com/tutoriales/audio-espacial-dispositivo-apps-compatibles) and the U1 geolocation chip, among others.
We can’t wait to see if this leak ends up coming to fruition and to see for ourselves the audio quality of these alleged AirPods Lite. The only pity is that Apple didn’t release them this Christmas, they would have been a great gift!
