The company plans to reverse course on its smart home device strategy.
At the beginning of this year 2023, we were able to discover a curious leak that indicated that Apple was working on the development of several home automation devices with a totally different approach aware. First of all, the company intends to compete with home automation products such as Meta Portal, Nest Hub or Fire Tablet with a Smart Screen as a home automation unit with HomeKit support.
On the other hand, Apple is also designing a HomePod with a 7-inch screen and/or a product that will combine the capabilities and features of HomePod, Apple TV and FaceTime camera services. Now well, its release will be postponed for a year and it won’t be available “until next year, at the earliest”.
A HomePod with touchscreen and FaceTime camera as a home automation center
Personally, as a big tablet lover, I usually use an iPad as a home automation unit on the kitchen counter while I use my personal iPad for other daily tasks. This is probably what Apple is looking for with the development of these new home automation products.
In theory, the initial launch date was estimated given the first quarter 2024
As Mark Gurman points out, the postponement of this home automation product will allow Apple to focus its R&D (Research and Development) on products with greater market momentum such as Apple Reality Pro, the helmet
This movement It’s part of Apple’s strategy to maintain “an appearance of stability” in today’s market where the economy of technology companies is very unstable. Apparently from Apple they also delayed some special bonuses for their employees and suspended hiring in some departments.
Mark Gurman was already advancing this information in 2021, when he suggested that the firm with the bitten apple logo wanted to develop a HomePod with a camera. Ming-Chi Kuo, for his part, recently assured that Apple would introduce a HomePod with a 7-inch screen and video call services in the first half of 2024. Apple is completely rethink your marketing strategy in the home automation sector with products that will surprise consumers and increase the level of income for next year’s fiscal results.