Apple's very important holiday district was somehow a mixed bag. On the one hand, Apple posted what he called, it is the “best quarter of all time” with a turnover of 124.3 billion dollars, up 4% of a year on the other. However, the iPhone tripped a little while sales in China took a fall.
IPhone sales fell slightly over $ 69 billion and came under estimates of $ 71 billion. The CEO, Tim Cook, blamed some of the lower sales on the lack of Apple Intelligence in China, which underwent a global drop in sales of 11%. Cook said that a change in the channel inventory was also partly to blame for the drop in sales.
The greatest artists were the Mac, which posted an increase of 15% and services, who again reached a summit of $ 26.3 billion in sales. Apple published new M4 Macs during the quarter, including a redesigned Mac mini and refreshed MacBook Pros.
Ipad sales were also increasing, with more than $ 8 billion in sales for the first time in the first quarter of 2023. Apple published a new iPad Mini in October and many Apple tablets were strongly updated on black Friday and vacation purchase periods. According to rumors, Apple publishes a new entry -level iPad in the spring.
The category of portable devices, which includes AirPods, Apple Watch and Homepod, was mainly flat despite the launch of a new Apple Watch in September.
Cook noted that the base installed by Apple of active devices reached a new summit of all time.
