Apple reigns supreme in the high-end smartphone market and 3 out of 4 purchases over $600 are for an iPhone.
iPhone sales are very relevant in the world, there are 8 iPhones among the top 10 selling smartphones of 2022, but it is something that is appreciated especially when talking about the “premium market”. Search for counterpoint calls all smartphones that exceed 600 dollars in price “premium market”, and within this market Apple takes 75% of sales.
According to the study prepared by Search for counterpoint, 3 out of 4 smartphones over 600 dollars sold worldwide were iPhones. And this is something very important, since most of the profits are monopolized by the most expensive smartphones. 55% of total market revenues correspond to this premium segment of more than 600 dollars.
Apple’s sales rose 6% year-on-year in the high-end market, increasing its share to capture three-quarters of the segment’s total sales. Apple could have grown more, if not for the interruption of iPhone 14 Pro and Pro Max supply during the peak holiday season in 2022
Apple takes 75% of the entire high-end smartphone market
Apple leads among those who spend the most on a smartphone
The graph produced by Search for counterpoint It’s devastating, if someone is going to spend a good amount of money on a smartphone, it’s only natural that they go for an iPhone. But the best part of it all for Apple is that It’s a growing trend.
Looking at developments in recent years, Apple went from dominating the market with 63% to do so with 75%. Every year, Android makers eat more of this high-end market, and they don’t seem to be responding.
The share gap between iPhone and Android keeps growing in the premium market
Moreover, it is also interesting to take into account Apple’s power of attraction. The company’s ecosystem means that anyone who owns an iPhone is likely to also buy an iPad or an Apple Watch, so the next time they upgrade their smartphone, they’ll also opt for an iPhone.
The adhesion of the iOS ecosystem with multiple devices and services is high. If an iPhone user also has an Apple Watch or a Mac, the next smartphone upgrade will likely be another iPhone. In addition, due to the ambitious value and expansion of the Apple brand, its sales have also increased in emerging economies. Android’s loss of share in the premium segment is also one of the reasons for Google’s (Pixel) smartphone push.
Since then Apple can’t have any complaints about the sales of its flagship device. More and more iPhones are sold and they make more and more money from it. And everything indicates that with the iPhone 15 generation, we will see a greater increase in sales.
