Apple’s fitness service has been around for a long time, providing healthier lives for Apple users in the United States, Australia, Canada, Ireland, New Zealand, and the United Kingdom. That is to say to English-speaking countries. However, with the new launch of the service in 17 new countries, Apple shows us that the service could also arrive in other languages and not just with subtitles.
Apple Fitness + service was recently launched as part of the Apple One Premium plan in 17 new countries in addition to those already mentioned. What “problem” is there with the service? That the videos and training be only in English with subtitles in the chosen language. It also implies that the instructors and trainers are also English speaking and that the content is only produced in certain parts of the world.
However, when Jay Blahnik, Apple’s vice president of fitness technology, was asked, that leaves open the possibility that that will change in the future and that Apple will produce content in different languages and with local instructors.
I think yes we are open to the possibility of going to where Fitness + is located. Our goal is to help people stay fit and healthy. We want to attract as many users as possible and make the Fitness + experience as interesting as possible for users.
Jay also indicated that he is excited to see Fitness + grow in the future as the service has only been available for 9 months and that would be just the start. Augurs one future full of innovation in the sector as many new opportunities will be generated.
These are things we never imagined having available on our wrists. We’ve seen how far the Apple Watch has come, and we believe that Fitness + can go a long way as well. We believe there will be new opportunities. We have personalized recommendations based on user habits, but We believe the health section has a lot of potential ahead.
Blahnik also explained that Apple Fitness + was developed before the pandemic with the aim of providing flexible workouts where users can train anywhere, anytime and however they want. The pandemic has only exposed user needs for this flexibility, he says.
It is without a doubt one of Apple’s services with the most potential to come. Every day more and more people are working from home or remotely, traveling and traveling for work and having the ability to follow your trainer anytime of the day and anywhere in the world makes Fitness + a service. full for that. What is not translated? A minor problem. In the end, to follow the training just see the screen and follow the coach. While it is true that this will also make it possible for personal trainers around the world to want to come in and work to offer their content on the service.
