Apple is expected to unveil the new iPhone 15 lineup at an event in September 2023. At the same time, we might see new Apple Watches and several other new products. Here’s everything you need to know.
When is Apple’s iPhone event?
In 2022, the September Apple event took place on Wednesday, September 7. This is an earlier date than the annual iPhone event has had in recent years – in 2021 the event took place on Tuesday, September 14. (The iPhone event in 2020 was later, but 2020 was an atypical year).
Apple has yet to announce the date of the event, but we expect it to fall around the beginning of September, with September 12 or 13, 2023 being the most likely. September 6 and 7 are also possible dates, but we hear that the iPhone release could be delayed this year, so it seems unlikely that Apple will hold an early event.
We will likely discover the data between mid and late August. In 2022, invitations were sent out on August 24. In previous years, we’ve learned that Apple Store employees were notified of a “major new product release” on a specific date in September and weren’t allowed to book time off.
What time will the iPhone event start?
One thing we can be sure of is that the start time for the Apple event will be 10 a.m. in California. Here’s what that translates to in other countries around the world:
- US: 10:00 a.m. (PDT), 11:00 a.m. (MDT), 12:00 p.m. (CDT), 1:00 p.m. (EDT)
- UK: 6:00 p.m. (BST)
- Europe: 7:00 p.m. (CEST)
- Canada: 10:00 a.m. (PDT), 11:00 a.m. (MDT), 12:00 p.m. (CDT), 1:00 p.m. (EDT), 2:00 p.m. (ADT)
- India: 10:30 p.m. (IST)
- Singapore and China: The next day at 1 a.m.
- Australia: Next day at 1:00 a.m. (AWST), 2:30 a.m. (ACST), 3:00 a.m. (AEST)
- New Zealand: Next day at 5:00 a.m. (NZST)
Apple September events typically last between one and two hours.
If you want to watch the iPhone event live, we tell you how to watch the Apple event in a separate article.
What will Apple launch at the September event?
We expect the new iPhone 15 Pro and iPhone 15 Pro Max to be the stars of the event, followed closely by the iPhone 15 and 15 Plus, but other new products are also likely to arrive, including the Apple Watch Series 9 and Apple Watch Ultra. 2. We can also see the new iPad mini and the long-running AirPods Lite. We could also see new Apple Earpods with USB-C replacing the Lightning versions.
During the iPhone event, Apple is also expected to announce the release date for the new iOS 17 and watchOS 10 operating systems, most likely a few days after the event. We can also get a download date for iPadOS 17, which is usually released at the same time as iOS, but sometimes iPadOS launches a bit later. Apple is also likely to reveal when the next tvOS and HomePod software updates will be available.
At the iPhone 14 2022 event, we saw Apple launch the iPhone 14 and 14 Plus, iPhone 14 Pro and Pro Max, Apple Watch Series 8, Apple Watch SE (2nd generation), Apple Watch Ultra and AirPods Pro (2nd generation ). That was a lot of new stuff, we don’t expect so much new hardware in September.
Here’s everything we expect from Apple’s September event:
iPhone 15, Plus, Pro and Max (or maybe Ultra)
It looks like we’ll get four new iPhones this year, a lineup similar to 2022, with a standard iPhone 15 and larger Plus model and a more advanced iPhone 15 Pro and larger Max. There are rumors that the Max could become the Ultra. Rumors suggest that the Pro models are the ones getting the majority of the new features, as usual, although the Max-sized model may get some new features that the Pro misses out on.
- iPhone 14: same 6.1 inch screen but with Dynamic Island, A16 processor, same 6GB RAM but can adopt LPDDR5 RAM, U2 chip, USB-C instead of Lightning, mute switch to become solid state button, new green, yellow and pink finishes.
- iPhone 14 Plus: same 6.7 inch screen but with Dynamic Island, A16 processor, same 6GB RAM but can adopt LPDDR5 RAM, U2 chip, USB-C instead of Lightning, mute switch to become solid state button, new green, yellow and pink finishes.
- iPhone 14 Pro: same 6.1-inch screen with ProMotion and Dynamic Island, thinner bezels and rounded corners, A17 processor, 8GB RAM, U2 chip, USB-C instead of Lightning, mute switch to become a solid-state button , new dark red finish.
- iPhone 14 Pro Max (or Ultra): same 6.7-inch screen with ProMotion and Dynamic Island, thinner bezels and rounded corners, A17 processor, 8GB RAM, U2 chip, USB-C instead of Lightning, mute switch to become a solid-state button , new dark red finish, periscope lens with 6x Optical Zoom, support for 8K video recording.
Read the latest news on the iPhone 15 series.
Apple Watch Series 8, Pro and SE 2
There’s more than one Apple Watch in the pipeline, it seems. An Apple Watch 9 and a new Apple Watch Ultra are coming with a new chip, but not much else.
- Apple Watch 9: Same size 41mm and 45mm, S9 chip, better battery life.
- AApple Watch Ultra: Same 49mm size, S9 chip, better battery life.
Read the latest news on Apple Watch Series 9.
Foundry
ipad mini
It’s not as certain as iPhones and Watches, but we might see a new iPad mini launch at the September event, if we do, here’s what’s expected:
- iPad mini (7th generation): A16 chip, increased storage (hopefully).
Read the latest news on iPad mini 7th generation.
Release date
The following launch dates are possible:
- Monday, September 11 or 18: Downloads are starting for iOS 17. If you want to update your iPhone and are looking for tips on how to install it, read: How to update iOS on your iPhone.
- friday september 15: Pre-orders for the iPhone 15 and the new Apple Watch are starting.
- friday september 22: iPhone 15 and new Apple Watch models are available for purchase.
Even with all of these potential launches, Apple won’t be happening for the year. There are rumors that Apple will launch a new iMac M3 and other Macs at an event in October.
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