By email. This is how Apple announced to developers that the app store will start showing more app ads on the app’s main tab in a “You May Also Like” section at the bottom of it. These announcements will arrive from next Tuesday, October 25 in all countries except China. All of these promotions will continue to have the “Advertisement” icon on a blue background.
“With App Store Today Tab Ads, your app can always appear in the forefront of the App Store, making it the first thing users see when they enter the App Store“. This is how Apple is trying to convince developers of this new App Store feature.
This new advertising function will be the one that will, For the first time, developers can create ads for the main tab: Today. In addition to the “You may also be interested in” section, developers will also be able to promote their apps in other sections of the App Store.
In a tweet, legal expert Florian Mueller comments that the advertisements in the “You may also be interested in” section are nothing more than “Another way to raise app prices”forcing developers to buy advertisements on their own pages so that other users do not “spoof” them with advertisements from possible competition.
App Store ads were previously limited to search results and “suggested” in the search section as well. With the addition of these new possibilities, theThe App Store already has four different locations for developers to promote their apps.
Already in August, Gurman exposed in Bloomberg that Apple planned to triple advertising profits at a data of 10 billion (Americans always) per year. Additionally, Gurman said it would not only be impacted, as Apple is announcing now, in the App Store, but that searches on Apple Maps can also be “sponsored”. Attention Apple with this model, we have already seen that advertising can tire the user. And a lot.