Apple will replace Pepsi at Super Bowl halftime!
Apple has long shared its intentions to obtain the rights to the most important events in the world of sport, and therefore to secure subscribers to Apple TV +. In addition to UEFA broadcasts, the Super Bowl is also on the list of these aspirations and the bitten apple, they take advantage of their entire ecosystem to ensure a deal.
Thus, and according to information shared by 9to5mac, Apple has confirmed that Apple Music will be the new sponsor of the Super Bowl halftime show. While finishing until they get the rights to broadcast NFL Sunday Ticket on the Apple TV platformwhich, with an estimated price tag in the $2.5 billion range, is taking a while to finalize.
Apple already has a guaranteed spot in the Super Bowl
With the most important agreement to be confirmed, what is already certain is that Apple Music will be the one to appear as a sponsor of the Super Bowl halftime showfor several years, beginning with the next edition on February 12, 2023 in Arizona, and the artists have yet to be announced. In this way, Apple’s service will replace Pepsi as the owner of this space for the past decade.
As sponsor of Super Bowl 57, Apple Music social channels will begin posting trailers and exclusive content related to the event ahead of the big day. And while, no doubt, the logistics of that big day could be a big challenge for Apple, it’s not something entirely unfamiliar to the apple-bitten company.
Several years ago, Apple Music partnered with American Idol, hosted its own iTunes festival, and more recently sponsored various live music events and festivals. But without a doubt, the face This show it has become an event much more important than the 12 or 15 minutes that make up the musical performance itself, will take Apple’s requirement to another level.
