Apple’s strategy at home He was upset with the demise of the original HomePod. It happened just over a month before the April event, where there was hope for a new generation. However, he did not come. What we have seen is the new version of the Apple TV 4K and its redesigned Siri remote.
For many, Apple TV has lost its meaning more than ever, as it does not provide access to any type of exclusive service or application (like Apple TV +). This is how they express it connoisseurs Of the industry like Mark Gurman, who sees the show’s lifeline in 2023.
Break the Apple TV in half
Samsung announced that its TVs will integrate AirPlay 2, HomeKit and iTunes in January 2019. Other brands like Sony or LG have also joined the announcement, as well as Vizio. Over time, this version of iTunes evolved into Apple TV +, the diffusion from Apple. And now we even have Sony’s PS5, which comes with a six-month free supply.
As it became clear that the extension of these features was serious, many of us wonder where he left the Apple TV. the digital decoder Until now it had the exclusivity of all these functions on the living room screen, losing its meaning after the release of its value proposition.
After two years in which the number of smart TVs, manufacturers and devices have acquired one or more of these functions, no one would have been surprised if the company pulled the Apple TV off sale. Instead, it launches a new, more powerful version, with better capabilities and a new controller, which improves on the main complaints of the previous model.
So, Apple decided to separate the star functions from the device that performed them exclusively. And on top of that, it does away with the speaker that was supposed to deliver a premium audio experience in the home, with no substitutes in sight.
Apple TV + and the iTunes route on Windows
As per usual, the company did not disclose its plans for the smart home. Little is known about it thanks to Gurman, beyond the fact that the R&D department of Cupertino fiddles with strange prototypes which have no meaning for the moment. An Apple TV with integrated sound, a HomePod with an iPad screen? Combining two products together is not the way Apple works at all.
So we are left with the question of why the company decided to separate Apple TV from Apple TV + and other functions. From my point of view, Apple TV + and the others play a role similar to the arrival of iTunes on Windows in the days of the iPod. Until October 2003, it was necessary to have a Mac to be able to synchronize an iPod with our music. The Windows version reduced this requirement, greatly increasing the potential market for the iPod.
Like Apple Music which you can listen to on Amazon Echo and Google Home, Apple TV + is also cross-platform.
Apple does not sell its own television. Apple TV is a good option, but it’s not as popular a product as the iPhone, especially when there are alternatives for as little as $ 25. However, an Apple TV + subscriber is very limited when it comes to watching their series and movies at home and on a big screen other than iPhone, iPad, or Mac.
By adding competing TVs, consoles, and dongles, Apple is ensuring that subscribers to its nascent service aren’t limited to iPhones, iPads, and Macs, but neither is Apple TV. of which he is aware that he is not in competition with them. Service diffusion Apple frees itself from these shackles to be able to seek its own destiny, like the iPod with iTunes.
What is Apple TV for
Apple TV has never claimed to be a popular accessory. Its problem is not its price or its format, since its raison d’être is offer the best TV experience for an Apple user. And as it stands, it seems to fulfill its function because in Cupertino they have blessed with a new generation.
This device is for users who want to dive deep into the Apple ecosystem. The one who depends on your commitment with what the brand offers. Some AirPods are closely related to the iPhone, while the Apple TV is a more independent device with a narrower value proposition.
Apple continues to bet on its Apple TV, because with this new model two of them have arrived: Thread for improved home automation and sound from TV to HomePod. Both will mark the future of this accessory.
