On November 1, All Saints' Day, Apple launched the last service announced on inkwell: Apple TV +. This is a streaming video subscription platform, unlike Netflix, HBO Spain or Amazon Prime Video, It only has its own products and original content in its catalog, nothing of the series and movies we've been able to see in other places.
Although several titles have been released, this is the main complaint of users, the company is slowly adding more content. One of the latest myths coming to Apple TV + is that & # 39; True Be Told & # 39 ;, a bunch of famous actors like Octavia Spencer, Aaron Paul and Lizzy Caplan.
Although it does not have an integrated subscriber domain like the other methods previously used, Apple is offering a year for those who get a brand new device or give students paying a special Apple Music fee for free access, and it can create a compilation. If it turned out to be a popular request, there would be problems in Russia.
Law against foreign video services
The situation that Apple faces in Russia is not easy. Vladimir Putin's country has passed legislation requiring smartphones, computers, tablets and smart TVs to submit a series of automated applications which helps local companies compete against outsiders. Those of Copertino, as is well known, refuse to install third party software on their devices.
This rule has been introduced the Russian Government's intention to enact legislation to reduce the restriction on foreign video services instead of. Apple is specifically mentioned in this view. Elena Khlebnikova, director of content for online video service TVzavrhe told A Hollywood reporter:
At the moment we don't see Apple TV + as a competitor because it has a completely different content policy and audience policy. As we know, the service does not offer content called Russian, which could mean the company did not expect a large audience in the first half, because Russian audiences, for the most part, are not familiar with the scripted content.
When Apple or Netflix, one of the many streaming platforms, announced how many subscribers in Russia, once the number of customers starts to grow they may need to deal with more margins, but also the Russian market exit. This is because two years ago a law restricting the external ownership of video services to 20%, but only applies to many subscribers over 50% of Russian users using content in the broadcast
