As you know, Apple TV + has become the company’s bet to have its own catalog of films and series. It started operating in November 2019 to promote a free year for buyers of certain new Apple devices, and that free period has grown several times over time.
It is during these months of May and June that the year and a half of grace of Apple TV + ends. From now on, all those pioneers who activate the free service by taking advantage of a recent purchase will have to start paying the 4.99 dollars per month or 49.99 dollars per year that it costs. For Apple, it is important that a good part of these pioneers decide to start paying. The question is, is Apple TV + worth paying for? Everyone will have their opinion, but there are reasons to answer yes
Small but good
Logically, if you have started watching Apple TV + series and have become addicted to very few of them, the answer in your case is an emphatic no. The maxim is that if you like the catalog, you stay. Yes no no. But I think Apple has done a pretty good job of standing out in an increasingly fierce streaming video market.
While other platforms struggle and spend billions of dollars to keep exclusive content, gradually increasing the price of their fees, Apple preferred offer a small catalog at a reasonable price. Nothing that can’t be seen repeated elsewhere: Nothing that is offered on Apple TV + can be seen elsewhere.
While in the US there is already a Netflix fee of $ 17.99 per month, Apple TV + tracks its 4.99 for up to 6 people.
At the same time, we see strategies like Netflix’s $ 14.99 per month fee (a few years ago it was $ 11.99), or HBO Max’s $ 19.99 per month with the option to pay only $ 9.99 if we accept advertising in the content. But Apple TV + keeps $ 4.99 per month, with the right to share that subscription with up to five other family members.
These 4.99 dollars per month give you access to a small but exclusive catalog. And if most of the movies and series in this catalog surprised you, it is much easier for you to stay while the rest of the large catalogs have higher prices and much of their content in common.
In my case, I remember putting a notice on the calendar alerting me when my free 1.5-year-old Apple TV + ended to decide whether to start paying or unsubscribing from the service. I liked a lot of series, documentaries and movies that I saw, the future is coming … so not only will I start paying, but I will switch to the annual membership fee of 49.99 dollars to save money.
Funny, but Apple TV + is a bit like “Apple streaming services“It’s not the champion of the market, it has few users and little content, but what little it has is exclusive and quality. If that was Apple’s strategy, they did. Fantastically. Having said that, I hope tomorrow at WWDC21 put on another trailer for ‘Foundation’.