If you bought one of the new iPhone 13s, you might have noticed a detail: its box was not wrapped in plastic. At first glance, it gives off a bad feeling as it looks like they are selling you an unsealed iPhone. But no: a strip of paper conveniently placed on one of the lower edges of the lid seals the package.
It seems like this is the prelude to a much bigger change: Apple wants to stop using plastic in all its packaging and boxes by 2025 as confirmed yesterday during the quarterly financial results. It’s been starting to do this for quite some time in some details such as the cable protectors (now they’re wrapped in paper), and in the power adapter wraps which are now in vegetable paper.
A question of size
The AirPods 3 also come with a discreet paper seal, but the newer MacBook Pros are still sealed in plastic. The change will surely start in the small boxes, and at Apple they still have to think about how best to add this same system to medium boxes
Son pequeños cambios como este los que hacen que Apple siga avanzando hacia su promesa to ser neutral en emisiones junto con todos sus proveedores in 2030. Iremos viendo más y más pasos como este en lo que queda de década, tanto fuera de las cajas como dentro of them.
Imagen | Saad Chaudhry