Apple will continue to control alternative app stores

Apple will have no choice but to open its devices to application stores other than the official one, but that does not mean that it will lose control, because will continue to load and examine applications.

The new European Digital Market Directive (DMA) requires Apple to allow the installation of applications from sites other than its official application store, with a deadline that ends next March, and which aims to end to Apple’s “monopoly” on iOS. This opened up all kinds of speculation, from “anything goes” to those who think it will look like Android and allow you to install any app store you can download from the Internet

, even those of us who think Apple will continue to have strict control over what we can install on our devices. And the latest rumors assure that this last position is the one which corresponds most to reality.

Apps can be installed from stores outside of the App Store, this is unavoidable, but Apps will still have to go through a review process by Apple, and the company also plans to charge commissions in these external stores

. We do not know if these will be commissions in the form of a % of sales, or a flat rate to be able to install applications on iPhone and iPad. At least that’s the idea they have in Cupertino, and I’m convinced that this will be how this new era without “monopoly” will begin. What I also have no doubt about is that the European Commission will demand further measures aimed at reducing Apple’s control over its devices. These measures will only have an effect on the European market for now, although they could end up forcing the United States to do the same thing sooner rather than later.