Apple is working hard on AI and CEO Tim Cook just assured that the company has surprises in store for him
We have known for a long time that Apple is working on new artificial intelligence functions that will arrive with iOS 18 and the rest of the company’s operating systems. The company has already officially confirmed that it is working on new AI features and now Tim Cook himself has spoken again during a conference with shareholders.
All major technology companies, such as Microsoft or Google, have demonstrated powerful artificial intelligence tools in recent months. Ho wever, Apple remained behind
Apple will innovate generative AI in 2024. We believe this will unlock transformational opportunities for our users.
Cook promises important news from Apple on AI
That’s how blunt Tim Cook was, making us think that company discovers potentially different generative AI features than we currently have in the marketsomething beyond a chat or an image generator.
When will Apple introduce its AI features
Every June, Apple organizes its WWDC, a conference with developers from around the world where the company’s new operating systems and new tools that developers can use in their applications are presented. So everything indicates that WWDC 24 will be one of the most important moments of the year where Apple will show the world its advances in AI
Although these developments are presented in June, It won’t be until September that they will be officially launched. Apple is following a strict schedule and we will have several beta releases before all systems reach all users around the world.
WWDC is one of the most important Apple events of the year
There has been speculation about many AI features: a new, smarter version of Siri, new AI features in Apple Music and the Messages app, improvements to the Spotlight search engine, Xcode, and even of the Health application. But none of them seem to “innovate” as Cook promised.
It is therefore to be expected that in addition to all these AI functions integrated into different parts and applications of the operating system, Apple has an ace up its sleeve to surprise us. You will only have to wait a few months.
