According to the latest estimates, Apple will produce 300,000 units and only sell 100,000 units of its mixed reality headset.
We are only two weeks away from the celebration of the WWDC 2023. It will be a very special event, since this year Apple’s annual developer conference will not only unveil the news of iOS 17 and other operating systems, but it could also host the Reality Pro, a reality headset mixed.
Unlike the immense excitement that accompanies the launch of a product like Apple Reality Pro, the truth is that the mass production of helmet virtual reality and augmented reality was not as smooth as expected. Apple had technical complications and it will affect sales.
Apple Reality Pro sales figures will be very low for several reasons
Apple Reality Pro, design concept
From TrendForce, they have shared their estimates regarding the Virtual Reality and Augmented Reality Devices market, suggesting that global sales will experience a decline of 18.2% compared to last year and a total of 7.45 million devices sold.
Focusing on Apple, forecasts indicate that the company will only sell 100,000 units of his Reality Pro. The main reason corresponds to the company itself, which was forced to restrict, limit or limit production to only 300,000 units due to manufacturing complications. But there is another powerful reason…
Another factor that will influence Apple Reality Pro sales figures is its cost, both at the market level and at the production level. Some sources indicate that the company will sell its Apple Reality Pro at factory price, with a cost that would fluctuate between 1,500 and 1,600 dollars, while other media cling to the initial idea that reality headsets mixed will cost around 3,000 dollars. Whatever its price, it is clear that it is very high and that it will constitute a major obstacle to the growth of its market. In theory, Apple will limit itself to reserved marketing units.
