Fully Bluetooth wireless headphones (Real wireless) father with one of the most popular accessories for smartphones and tablets. Since Apple introduced the first generation of AirPods for sale at the end of 2016, more and more manufacturers are presenting their proposals in a bid to gain a competitive market base.
Sales of these devices have not stopped increasing year by year. In the last quarter of 2019 they grew 53%, reached 51 million units sold in that period, year-round to 130 million. However, from Counterpoint they say that the success of Bluetooth wireless antennas will continue in 2020, and that Apple will continue to be a leader.
Apple, Samsung and Jabra share the cake on the headphones above $ 100
The United States was the country where completely wireless telecommunications were sold, growing 76% and representing 35% of the global market, in part by seasonal expansion and the introduction of Apple's new model, the AirPods Pro. It was a slab They helped Apple continue to grow by 44% in the last quarter of 2019, with six million units sold. This is noteworthy, given the shortage of units.
However, Apple's market share dropped to 41% on a quarterly basis, even though the annual market share reached 47%. Xiaomi took second place in the quarter thanks to Redmi AirDots, and followed by Smasung, QCY and Jlab.
On the full spectrum of wireless headphones for more than $ 100 we get Apple, Samsung and Jabra are on the podium with 80% of total sales in the fourth quarter of 2019
Liz Lee, senior analyst at Counterpoint Research, make the following statement:
We expect Apple to sell more than 100 million Bluetooth wireless headphones by 2020, including AirPods Pro, to maintain its market leadership. The real competition is in companies that want to take second place, especially in the premium category; Samsung sold 8 million Galaxy Buds last year, and will need the improvements introduced to Galaxy Buds +, such as audio cancellation and other advanced technology, to deal with its competitors.
The same is true of Samsung Galaxy Buds +, AirPods Pro competitors
Samsung is scheduled to announce at their event 2020 is written new smartphones, but also new Bluetooth wireless headphones. These will be Galaxy Buds +, which may have a design similar to the standard one, but with clarification rate improvement.
In fact, the South Korean company was published prior to the launch of the optimization program in the Windows App Store, so will be compatible with Apple's mobile devices. A feature sheet that compares your changes to those of the current model is filtered.
Galaxy Buds + will have independence of up to 11 hours, the ability to extend up to 22 hours per charge. Fast charging would allow you to get one hour of music playing in just three minutes. They would upgrade the speakers and microphone, as well as input from external audio. With touch control, IPX2 and available in a variety of colors, these headphones can retail for $ 149.
Source | Investigation Research
