Okay, Macalope knows he makes a lot of references to Schrödinger’s cats.
Or do he?
Oops, he did it again.
Still, it’s hard to look at the Vision Pro (nearly impossible for most of us since it hasn’t been released yet) and not wonder whether it will be a popular product or not. Oh sure, in the long run, Apple will make this happen one way or another. But how successful will the first edition be, since it is supposed to be released in 2024? What a success could is it ?
To begin with, there is the price. $3,500 is a considerable expense for something significantly less than a necessity. The market for this device is certainly going to be limited, at least initially. There have been several rumors that a less expensive version would arrive later, although at one point Ming-Chi Kuo claimed that this plan had been scrapped. Nonetheless, it seems reasonable to expect that to the extent Apple can achieve economies of scale with Vision Pro components, it will at least continue to sell previous years’ models at lower prices while introducing models with new features at a higher price, as is the case. with the iPhone.
The rest of us might have to wait a little longer for the Vision Pro for the rest of us.
The Macalope is afraid that we also have to talk about the eyes. Very strange eyes. These are the eyes that have cracked a thousand jokes and there’s no denying that they look seriously goofy. But do you remember sending a Digital Touch to your Apple Watch? This may not be the case, because you’ve probably never done it. It’s a feature that still exists, but it’s not a big marketing point for the Watch, and we wonder if the eyes will eventually meet the same devalued fate.
Not all the features Apple has put forward on day one are long-term flagship features. Apple has touted the Watch as its most personal device ever, but if recent reports are any indication, the Vision Pro could beat it, eyes down.
Apple
You’ve heard the expression “There’s nothing there.” Well, there is certainly something there with the Vision Pro, because there are people who took it for a test drive almost sobbing.
“Reliving my memories in Apple Vision Pro almost made me cry”
Apple recently allowed journalists to view their own space videos with the Vision Pro and that seems to have convinced many of them, like Inverse’s Raymond Wong. (Editor’s Note: igamesnews wasn’t part of the latest Vision Pro promotion like Wong, but our editor who tried it was impressed.)
I’m increasingly convinced that Apple Vision Pro will be the revolutionary device that Apple promises when it launches its $3,500 “space computer” early next year.
A revolutionary memory machine. A scary facade with eyes. An investment of $3,500. Do you get it?
IDG
Inverse’s choice to capitalize the section headings is really on point though.
I AM EMOTIONAL
Wow! OK OK. Hey, look, we all do it sometimes.
As Wong notes, there’s no real way to show the quality of the Vision Pro experience through a website. This is the kind of thing you have to try, and it’s definitely better to try it with your own media. This makes it a harder sell, though, so Apple must hope to generate significant buzz.
Yeah, an Apple product that’s getting a lot of buzz? I don’t know. This seems doubtful.
Very few devices in human history have had the kind of impact that the iPhone has had, so don’t expect anything of this magnitude. However, the latest reactions on this subject make Macalope think that the Vision Pro is very much alive.