App Store policies continue to bother developers!
Apple has always been accused of taking too much advantage of the App Store with its own apps. While Spotify and, for the past two years, Epic Games have been one of the main complainants of the situation, recently more developers have joined in a new complaint, which claims that Apple secretly buys ads from Google for its apps, costing you millions of dollars.
As read in Forbes, Apple’s intention is drive traffic directly to the App Store, rather than to the developer’s websiteSo users end up buying subscriptions as in-app purchases, and Apple keeps earning its 15% or 30% commission.
Apple makes a gesture frowned upon by developers
So far, the applications concerned are Babbel, Bumble, HBO, Masterclass, Plenty of Fish y Tinder. When it comes to hundreds of dollar apps like training course services, education, fitness, or dating apps, Apple’s cost to run an ad can be anywhere from $ 5-10. dollars for each successful registration, with which the income can easily reach $ 50 or more. .
According to sources cited in the report published by analyst John Koetsier:
“Apple is trying to maximize the money they make by generating in-app purchases that people buy through the Apple Store. Apple has discovered that it can make more money with these developers if they push people to the App Store to buy there instead of a web feed. “
Considering the situation, developers say the cost to them is not just financial.
“When people purchase access to a service through a subscription in an iOS app, they are essentially Apple customers. For privacy reasons, Apple does not provide much information about them to the apps or companies that provide them. perform. This means that it is difficult to provide customer service, resolve issues, or resolve issues. “
The developers accuse Apple of paying for ads to direct downloads to the App Store.
The report cites an HBO campaign as one of the more obvious cases where Apple profits and not the developer:
“If Apple buys ads for HBO Max to make HBO customers buy the service in the app, it means HBO has to spend more than Apple to get the top spot and high visibility. This increases the cost of acquiring the service. clients. – A major problem for high growth companies that rely on sophisticated marketing models that balance the cost of acquiring clients with the funds available for advertising. “
Until now, Apple has not commented on the matter, but given the precedent of similar complaints, it’s likely the developers will take action to reverse it.
Related topics: Apple
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