Apple’s successes and failures in 2020

The year 2020 is already history. And while we continue with the same pandemic situation caused by COVID-19 around the world, we all hope that sooner or later everything will be better, starting with the vaccines that are already vaccinating people.

Technologically, the past year has also been a tough one for large companies, with delays in production and manufacturing of products that have altered the launch schedule that companies usually have. For Apple, it was no different.

And it is that we cannot ignore milestones such as iPad turned ten from its first generation, five years after the launch of the first Apple Watch, or that Apple has become richer than ever through its actions. All in the midst of a global pandemic.

But despite all this, there are products of the brand that still do not appear. Well-known labels Apple Air Tag, whose rumors have spread like wildfire, did not make an appearance in the Apple Store. It looks like it will take some time before your presentation.

We were surprised by the late release of the AirPods Max, stylish headphones with a combination of features that make them unique, but that move away from the concept of portability of the AirPods Pro.

At the end of the year, some rumors surfaced about the Apple iCar Project and its possibility that the company will have it ready for 2024, a fact that has been in preparation for more than ten years and of which we know little about its development and evolution.

The big milestone of the year: the Mac with an M1 chip

If there’s anything you need to take your hat off this past year compared to the products Apple has launched, it’s not because of the arrival of new ones. iPhone 12. Neither by technologies such as MagSafe which have led to a revolution in wireless charging.

Without a doubt, the main credit goes to the new Mac computers and equipment that shipped with the first Apple Silicon M1 processors, which finally saw the light of day, as the company itself had promised, before the end of the year.

Obviously, there are still countless questions related to this architecture and everything else to come in its most professional Mac Pro line. But the reality is that if today you walk into an Apple Store, you can already buy a MacBook Air chip with M1.

Plus, Apple seems to have done it big, offering up to 300% faster speed and 50% better battery life than previous generations of Intel Core-based Macs.

At the moment, only the cheapest Macs (the world’s best sellers) are the ones that are have upgraded to M1 chip. But sometime in 2021, the more professional Macs will arrive in the MacBook Pro, iMac, and iMac Pro versions.

A great success: sustained prices

Another Apple milestone for this 2020 has been the ability to maintain prices for several of its launched products. If we take a look at the iPhone 12 and iPad Air lineup, we see that the most basic models retain all the best of the expensive models at a better price.

The iPad Air now offers a renewed design in line with the much more expensive iPad Pro range of tablets, but without having to make a big outlay on equipment. The Apple Pencil has also been improved for this model and the way to log into the system with Touch ID.

he IPhone SE 2020 launched in the middle of the year became the cheapest iPhone launched by the company without skimping on processor performance, and the arrival of the new iPhone 12 mini has done nothing but reinforce Apple’s commitment to its entry line.

Biggest mistake: Face ID on Mac

The year has left us with new equipment launches, also in the Mac range, and there was a lot of speculation with the possibility that Face ID has appeared on Mac to make logging into macOS easier.

But the reality is that 12 months have passed and we haven’t seen any progress in this regard that allows us to mimic the operation of the iPhone in the brand’s computers and laptops in a comfortable way and thanks to technologies such as Face ID.

Hopefully, in 2021, Apple will improve webcams and Face ID on computers, especially now that we’ve realized that video conferencing and video calling are here to stay, as is telecommuting.

The quality offered by the webcams of the MacBook left a lot to be desired, and no doubt Apple will already be working on an advanced solution for its new equipment, with the possibility of even implementing a wide-angle sensor.

In the meantime, discover our special on the best webcams for Mac With which you can improve the results of your video calls or recordings with brands such as Logitech, Razer, Ausdom or Papalook.

This information was published on igamesnews Sweden.

.

Leave a Comment