The bad thing about making over-the-top predictions is that later you’ll look terrible if they don’t come true. For example, in mid-2022, many people considered Samsung dead, after a few mundane launches.
[Samsung Galaxy A54 y A34: análisis a fondo y comparativa]
It is true that the fourth generation of foldable mobiles did not manage to please us as much as the third, because it had little novelty beyond a new processor; By keeping the same design in the Galaxy Fold and Galaxy Flip, Samsung has left the door open for Chinese manufacturers to surprise us with new foldables.
And rumors suggested that the new Galaxy S23 would go in the same direction, with minimal design changes, including a set of cameras copied from the Galaxy S22 Ultra. Everything pointed to bad times ahead for Samsung, both in terms of innovation and sales.
Samsung is surprised
And even Samsung was the best-selling brand in the first quarter of 2023, according to data published by Canalys. It should be noted that the brands do not share sales data, these are therefore deducted from the number of units distributed to stores and wholesalers; you should therefore never consider this data as definitive.
In this way, Samsung has managed to overtake its big rival, Apple, even if it is by the minimum: Samsung has conquered 22% of the market against 21% of the apple; the most notable is the advantage over the third position, occupied by Xiaomi with 11%. Oppo (10%) and Vivo (8%) complete the top five positions, while the rest of the market shares the remaining 28%.
Samsung Galaxy S23 Series
The free Android
The key to this Samsung triumph lies in the launch of the Galaxy S23, which turned out to be better than we expected; By making the leap to Qualcomm’s Snapdragon 8 Gen 2 processors, Samsung finally delivers on raw power, one of the Galaxy S22’s few weaknesses. So many people have found a good reason to upgrade or switch brands. This shows that if Samsung is getting serious, for now there is no one who can attract so many users.
Not everything is as pretty as it looks, mind you. The results are said to be good because no one expected them, but in reality they are not; at the same time last year, Samsung also won the quarter, and with a greater advantage over Apple. Therefore, the Korean company still has a lot of work ahead of it, but at least the situation is not as bad as it has been painted.
Of course, this data must be understood in a bad context for the industry: the distribution of smartphones fell by 12% compared to the same period last year, confirming the decrease of sales what we feared However, at Canalys on this occasion they are more optimistic and expect a “rebound” in sales in the coming quarters thanks to new designs (such as foldable ones) and the expansion of the 5G in the world, which will encourage the purchase of new mobiles that take advantage of this technology.
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