Let’s admit it. Unless a cataclysm strikes the mobile market, the instant messaging battle is lost for anyone without the WhatsApp name. Other players are pushing hard, like Telegram, or like its parent company’s Facebook Messenger, but today WhatsApp is the norm. However, the problem can be attacked in another way. Or else Google is thinking of RCS messaging.
Because before instant messaging via apps, there were SMS messages. And above them, RCS messaging is built. This is why Google has been promoting market reform for years so that these messages become a standard throughout the world. A ‘WhatsApp without WhatsApp’. But for this to work as it should, Google needs its biggest competitor to jump on the bandwagon, and Apple is pretty clear about that. The apple company has once again said no and quite radically.
Apple’s position against green messages on the iPhone
As we said, Google needs support from Apple to make RCS messaging a global standard. Google itself already supports this messaging through its Google Messages app found in the vast majority of Android phones, and other major market players like Samsung also support them. But Apple still refuses to do so and it has over a few hundred million phones in circulation, with more to come.
With the possibility that Apple finally decides to accept these messages in the air, Tim Cook answered a question received during the Vox Media Code event held yesterday quite drastically. The question came from a reporter who said that his mother could not see on his Android the videos he sent to her by messages. Logically, it uses messages from Apple Messages and its mother those from Google Messages.
These messages, remember, are displayed in blue on the iPhone when they are native Messages messages. And in green when the messages are external. That is, when it comes to SMS messages as such. The journalist thus consulted Tim Cook if at some point the green messages were going to turn blue. That is, if Apple Messages started to accept RCS messaging natively. To which Tim Cook replied: “Buy your mother an iPhone.”
Cook himself has confirmed that Apple doesn’t get too many requests from corporate users to accept RCS messaging natively and therefore the service becomes interoperable regardless of the operating system running it. send or receive it. The maximum interest in this event is, at the moment, Google. But it doesn’t look like Apple intends to give the arm to twist. So the RCS messages will still be on the Android side, but not on the Apple side.
Through | Edge
