celebration and some information of interest on its passage through the country

If there is a company that keeps innovating and opening up to new segments, and even eradicating certain experiences that are not really requested by users, such as these ads on their mobiles, it is well Xiaomi. He served 5 years in Europe and for this he has dropped some data to better know when he is currently in the country.

[Xiaomi sobrepasa a Apple para convertirse en la segunda marca de móviles más popular en Europa]

30% market share in Europe

Simply with these data we can understand what Xiaomi has been and is in Europe. A brand that started its journey with imports via services like AliExpressso that the moment he landed in Europe he would put his feet up increase both your experience and your market share to be one of the must-haves as a mobile phone brand.

And if he was able to hoard this quota, it is because he was able to diversify his professions to expand your catalog with products for that connected home or that skateboard that has proven to be a favorite of many who are looking for an alternative way to get around their city or town.

Since its creation in Europe, it is also a company that has given rise to the expansion of its workforce to start with 20 employees in 2018 and arrive in 2022 until 108.

If we have commented on its ability to diversify its areas of activity, it has also happened with its stores which have reached the same level as Apple’s. And it is that Europe has been a pivotal territory for its penetration in Europe to reach 54 stores in 32 Spanish provinces.

The fact that it is a hub in Europe is due to the fact that Europe occupies the first position in sales volume with a market share in the country that has been 10% in 2018double in 2019 to stabilize and reach 30% in 2022.

The connected home, market opening

The global smartphone market has been stagnating since 2016, and here Xiaomi was very adept at open up to other segments test one type of product after another to have an entire Parisian space dedicated to the connected home by 2022.

Como no, ha sido líder en el lanzamiento de todo tipo de móviles en marcados en esos Redmi, Redmi Note, POCO y Xiaomi en España. Algunos de sus avances tecnológicos son su cámara de 200 Mpx y la carga rápida de 120 W.

Podemos echar un poco atrás la mirada para encontrar a un Redmi Note 7, la serie Mi 9 o el Mi Note 10 como los superventas de la compañía china. POCO también ha sabido encontrar su hueco y el sector premium es donde ahora se está dirigiendo con esos 12T y ese 12T Pro con cámara de 200 Mpx.

Pero donde está dando la talla, y sabiendo ser lo suficiente flexible como marca, es en otros segmentos dedicados al hogar como son las Smart TVs, purificadores, scooters e incluso un dispensador de alimentos para mascotas.

Hay cifras dadas, y este ecosistema le ha permitido ser el número uno en scooters en España con 300.000 unidades vendidas este año, o un robot aspirador, siendo el más vendido en su categoría, y ser la tercera marca en España en el mercado de las teles.

Esa capacidad para ser flexible, para una compañía que cada vez es más gigante, es casi uno de sus mayores valores para poder moverse como el agua por distintos segmentos sin olvidarse de su principal bastión: sus smartphones que siguen reinando en España.

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