One of the side effects of coronavirus is to avoid contact as much as possible to reduce infections. And everything that helps us stop it is welcome. Therefore, payments with mobile systems such as Apple Pay is experiencing significant growth in Australia, judging by the report in consultation with Roy Morgan (via AppleInsider).
Apple Pay is taking the competition to Australia
Research has been done for every 12 months and for three years, to more than 50,000 people per block. Altogether, users over the age of 14 also focus on the use of non-bank mobile payment solutions. In other words, this study looks at three platforms: Apple Pay, Google Pay, and Samsung Pay.
As seen in the data, a total of 10.8% of Australians use a mobile payment system from one of these three companies. That's it more than one in 10 people uses one of these programs. And among them, Apple Pay is the leading in all analytics. Apple's program growth has grown from 3.7% in 2018 to 4.1% in 2019, to 6.5% in 2020. In this final season, it takes a race.
Google Pay is also growing at all times studied, yes, the step to 2020 is growing with understanding. For Samsung Pay, its usage among Australians is much lower than its competitors. By 2020 it remains flat compare with 2019.
Roy Morgan also provides information on the use of these programs based on six different user profiles (called commercial Helix People). As might be expected, the adoption of mobile payment systems is very expensive in between those with a smaller profile too techie, those who are up to date or who are looking for a fancy lifestyle. This group can double those users who know about technology, fashion or a different lifestyle.
Specific pressure caused by coronavirus
COVID-19 has pre-emptive personal hygiene requirements for Australians and this includes how we pay for goods and services. Many retailers are requesting the use of unpaid mobile payments instead of cash to reduce the likelihood of COVID-19 transmission.
It is no secret that unpaid billing in converted POS environments is a huge advantage over cash payments. However many cards already have this technologyThe fact is that in some countries it is not as widespread. That leaves room for solutions such as those provided by Apple, Google and Samsung.
Apple Pay, in particular, has seen impressive growth over the past year, where 6.5% of Australians are using the service, growing from 4.1% last year.
As we mentioned earlier, Apple Pay is the biggest ever in its adoption. This is partly due to the addition of new banks in the country. In recent years, four major banks They joined Apple Pay after years of controversy over the commission charged by Apple for each transaction (a non-public figure, but estimated at 0.15%).
However, Westpac bank, which is the second bank in number of assets, added support to Apple Pay at the end of last April. Therefore, their adherence does not fall under Roy Morgan's study. Its effects should be seen from now on. As we have already said, there is no doubt that the current situation encourages the use of technology that limits physical interaction or close between people. Thus, Apple Pay and other competitors limit the spread of infection.
